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A new generation starts today. Every detail driven by real anglers, real feedback, and real water time.

This is the Pro Series Gen 2 Electric Fillet Knife.

Better Fit.
Better Control.
Better Performance.

The standard, redefined.

#BUBBA #WaterToPlate

Countless iterations. Countless hours of testing. Countless pieces of feedback — all lead us to this.

See the work and hear the WHY behind the new Pro Series Gen 2 Electric Fillet Knife.

Designed by YOU. Engineered by US.

#BUBBA #WaterToPlate

We are beyond excited to introduce SCORETRACKER Live - the next evolution of tournament fishing! SCORETRACKER Live will integrate directly into the BUBBA App and be available to ALL.

Watch Now - Coming Early 2026

#BUBBA #MajorLeagueFishing #SCORETRACKERLive

The Week 4 @thestripercup prize pool is LIVE 🤯

Things are only heating up with more submissions week over week. This weeks prize pool features our youth angling prize from @pennfishing along with all eyes on @bubbablade RED!

Happy fishing! #stripercup #stripercup2026

Dirty 30 by @chrisjohnstonfishing!

#BUBBA

The Ozarks has been on fire recently! The @bubbablade scale has been put to work these past couple weeks! Super excited for ACA Nationals on Pickwick Lake next week, stay tuned!
#bubbablade
#abugarcia
#bridgfordoutdoors
#bridgfordfoods
#bridgfordcollegebass

The Ozarks has been on fire recently! The @bubbablade scale has been put to work these past couple weeks! Super excited for ACA Nationals on Pickwick Lake next week, stay tuned!
#bubbablade
#abugarcia
#bridgfordoutdoors
#bridgfordfoods
#bridgfordcollegebass

A little Fillet Friday action with @capt.ryanharrington and the ever-popular 7” Tapered Flex.

Hope you’re putting some fish on the fillet table this weekend!

#BUBBA #WaterToPlate #BestGripInTheGame #FilletFriday

The @bubbablade small folding hand net should be your next purchase! #kayakfishing #fishing #bassfishing #bubbablade #bubba

There were some inquiries about the last video concerning the conversion to 100ths. Here's a quick guide using my @bubbabladePro Series Scale

This has to be one of the best days of tournament fishing I've had in a long time!! The most exciting days are the ones that catch you off guard and when you least expect it! I was hoping to catch 10-12lbs of bass and ended up with a LOT MORE!!
#TowingAdventure #BassFishing #GodsPlan
@bwtrailerhitches
@lurenetfishing
@power.pole
@dex.organizer
@piranh02
@froggtoggs
@epochbatteries
@kistlerrods
@bubbablade
@lowrancefishing
@therealvexusboats
@eagleclawfishing

Quick tip for tournament day 👊🎣

Before blast off, make sure you clear your bag on the Bubba Pro Series Scale so you’re starting fresh with an accurate total for the day. It only takes a few seconds and can save you from some major confusion later on the water.

1. Hold down the right arrow button for 2 seconds
2. Scroll down to clear memory
3. Clear tournament, all or rally
4. Weigh your 5 biggest bass!

Little details matter when ounces count. 🔥

#BubbaPro #BubbaBlade #TournamentFishing #BassFishing #FishingTips

As one season ends, another one begins.

Tim to trade in winter time Costa Rica sailfish for Tampa Bay tarpon.

Which one would you rather catch?