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CRATER
A GLOBAL CREATIVE PRODUCTION HOUSE.
Impactful Visuals. Unforgettable Stories.
🇦🇪 🇬🇧 🇸🇪 🇦🇺 🇸🇦
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Drifted dreams أحلام العصر
What a beautiful journey this film has been!
A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.
From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas.
We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.
The result is something I’m genuinely proud of.
For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.
And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.
Can you spot how many custom backgammon boards we created in various sizes?
Did you notice the miniature Arabic rug house?
This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽🎨
I’m so proud and grateful to be part of this journey.
Hope you’ll enjoy, Ramadan Kareem!
Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow
Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas
Dusty day in Dubai for @spotify! 🏜️
Huge thanks to the crew and creative team for bringing this to life.
Agency @jwiglobal
Senior Creative @georgesharrock_
@adeleamybaxter Hannanah Yarkhan Salma Khalifa Charles Williams
Production Company @_crater
EP @simonmorehead
Director @cammarch.dir
Creative Producer @laurenskygem
1st AD @omarshokri
DOP @mila.shamraeva
Gaffer @walid_hamieh1 @reelquip
DIT: @ditservicesuae
Art Director @borabatur
Wardrobe Stylist @mariannetawk_
HMU @tasnim_makeupartist
Edit @cutpolishpost
Grade @maticprusnik
Sound @folklore_sound
Talent @ciaraflello @abhilashkumar @salma_elatmani Nathan Urban
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Sound Design: James Rogers
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Sound Design: James Rogers
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Sound Design: James Rogers
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Sound Design: James Rogers
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Sound Design: James Rogers
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Sound Design: James Rogers
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Sound Design: James Rogers
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Sound Design: James Rogers
Some memories are more than echoes of the past—they linger in scents, in sensations, in the quiet pull of nostalgia.
During Ramadan, a time of reflection and connection, the Taif Rose becomes more than a flower. It becomes a thread weaving together past and present, a bridge between two siblings separated by distance but bound by love.
‘Memories of the Rose’ is a culmination and celebration of true collaboration, uniting exceptional global talent to craft a campaign that transcends its parts—evoking emotion, storytelling, and the timeless beauty of Jo Malone London.
A huge thank you to the team at Estee Lauder Companies who, as always, were a true joy and inspiration to partner with.
Client: Esteé Lauder @esteelauderme
Brand: Jo Malone London @jomalonelondon
Creative Director: Tarek Sabbouh @tarek.sabbouh
Creative Manager: Mouana Sabeh @mowanasabeh
Creative Producer: Maria Khairallah @mariaakhairallah
Creative Production House: CRATER Global @_crater
Co-Director: James Hulbert @sovereigns_ @mayhemprojects
Co-Director: Nick Jones @nickyjonesy
Executive Producer: Camille Laborde @camille.laborde
Senior Producer: Sally Mourad @sallymourad
Production Manager: Alwiya Kahtan @alwiya.m.kVP Studio: PixoJam @pixojam
PixoJam General Manager: Azin Samarmannd @azinsamrmand
DoP: Micheal Lagerwey @mkllagerwey
1st Assistant Director: Reece Lynch @reecelynch
Set Design: Aces of Space @aces_of_space
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: Deepika Talwar @deepikatalwxr
Project Coordinator: Nicole Dounen @nicoledounen
Stylist: Ahmed Rashwan @rashwaaaaan
Stylist Assistants: Olivia Granberg & Rowan El Goweiny @oliviagranberg @rowanoplatz
Beauty Photography: Mazen Abusrour @mazenabusrour
Product Photography: Sabrina Rynas @sabrinarynas
Hair Stylist: Steve Wahab @steve_wahab
Make Up Artist: Hani Kleib @hk.makeupurmind.Male Lead: Khaled Abuamarah @khaledabuamarah
Female Lead: Buthaina Ali @buthainali_
Offline Editor: Ameya Gupta @ameya.edits
Online Editor: Samreen Khimani @samreenedits
Colourists: Nic Apostoli & Hannah Squires @nic_apostoli @hansquires
Sound Design: James Rogers
NEW WORK from the incredible director duo @GoshDamnDuo for Logitech’s Signature Slim Combo, launching their new premium keyboard and mouse set designed for remote workers who balance work and play. The concept highlights ‘magic moments’ throughout our character’s day, seamlessly enabled by the product. A celebration of how the right tools can make remote work both efficient and enjoyable.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
One of the main challenges during production was capturing the shot where the character transitions from a work outfit to a football kit. To achieve this, the special effects team prepared multiple rigged outfits and employed practical effects such as leaf blowers and flying sheets of paper. On the shoot day, everything came together, resulting in a dynamic and visually striking moment on screen.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
One of the main challenges during production was capturing the shot where the character transitions from a work outfit to a football kit. To achieve this, the special effects team prepared multiple rigged outfits and employed practical effects such as leaf blowers and flying sheets of paper. On the shoot day, everything came together, resulting in a dynamic and visually striking moment on screen.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
One of the main challenges during production was capturing the shot where the character transitions from a work outfit to a football kit. To achieve this, the special effects team prepared multiple rigged outfits and employed practical effects such as leaf blowers and flying sheets of paper. On the shoot day, everything came together, resulting in a dynamic and visually striking moment on screen.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
One of the main challenges during production was capturing the shot where the character transitions from a work outfit to a football kit. To achieve this, the special effects team prepared multiple rigged outfits and employed practical effects such as leaf blowers and flying sheets of paper. On the shoot day, everything came together, resulting in a dynamic and visually striking moment on screen.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
One of the main challenges during production was capturing the shot where the character transitions from a work outfit to a football kit. To achieve this, the special effects team prepared multiple rigged outfits and employed practical effects such as leaf blowers and flying sheets of paper. On the shoot day, everything came together, resulting in a dynamic and visually striking moment on screen.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
One of the main challenges during production was capturing the shot where the character transitions from a work outfit to a football kit. To achieve this, the special effects team prepared multiple rigged outfits and employed practical effects such as leaf blowers and flying sheets of paper. On the shoot day, everything came together, resulting in a dynamic and visually striking moment on screen.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
Throughout the shoot, the set dimensions were subtly adjusted to suit each shot. These changes optimised lighting and composition while preserving the illusion of a consistent environment. This meticulous attention to detail ensured the final film was seamless and polished.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
Throughout the shoot, the set dimensions were subtly adjusted to suit each shot. These changes optimised lighting and composition while preserving the illusion of a consistent environment. This meticulous attention to detail ensured the final film was seamless and polished.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
Throughout the shoot, the set dimensions were subtly adjusted to suit each shot. These changes optimised lighting and composition while preserving the illusion of a consistent environment. This meticulous attention to detail ensured the final film was seamless and polished.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
Throughout the shoot, the set dimensions were subtly adjusted to suit each shot. These changes optimised lighting and composition while preserving the illusion of a consistent environment. This meticulous attention to detail ensured the final film was seamless and polished.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
Throughout the shoot, the set dimensions were subtly adjusted to suit each shot. These changes optimised lighting and composition while preserving the illusion of a consistent environment. This meticulous attention to detail ensured the final film was seamless and polished.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
Throughout the shoot, the set dimensions were subtly adjusted to suit each shot. These changes optimised lighting and composition while preserving the illusion of a consistent environment. This meticulous attention to detail ensured the final film was seamless and polished.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
Throughout the shoot, the set dimensions were subtly adjusted to suit each shot. These changes optimised lighting and composition while preserving the illusion of a consistent environment. This meticulous attention to detail ensured the final film was seamless and polished.
Client – Logitech
Agency – Dialect
Agency Producer - @louiebray
Production Company - @idolflm
Directors – @goshdamnduo
Producer – @jakegorton
Casting Director - @andcasting
1st AD - @andrewvanneck
DoP - @timfok
Focus Puller - @cami_focus
2nd AC – @theo__ac
Production Designer - @setsisters
Props Master / Standby - @harrisonclark
Art Assistant - Vicky Hubbard
Gaffer - @mholownia.gaffer
Desk Op – Ziggy Jacobs
Spark – @rholownia02
Spark – Jon Mclaughlin
Trainee Spark – Matthew Diamond
SFX - @machineshopsfx
SFX supervisor – Alex Forbes
SFX Technician – Naomi Field
VFX Supervisor – James Sayer
VFX Supervisor – Andy Loughnane
Costume Designer - @wizfrancis1
Grip – Kevin Foy
Crane Op – James Holloway
Crane Assistant – Cameron Armstrong
Sound recordist – @soundellie
DIT – @Jamesmoser
Video Operator – Frazer Hopkins
Make up Artist - @naomilakemua
Production Runner – Tyron D’mello
Studio Runner – Paige Warman
BTS Photography – @phenton.jf
Camera Kit hire - @origin.cine
Lighting hire - @firebuglighting
Editor - @chrisurmstonfilmediting
VFX - @agile_studio
Colourist - @cam_sander
Music, sound design and mix - @brother___music
Cast
Djalenga Scott
Isabella Muelaner
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction
Introducing the PLEXUS from @pumasportstyle – a bold silhouette inspired by early-‘00s design, blending fashion and sport in a truly revolutionary way.
@_crater teamed up with @grjnd.agency to capture this striking campaign for @solebox x @puma out in the desert.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
The PLEXUS campaign – bold, dynamic, and unapologetic. A reimagined early-‘00s design, seamlessly merging sport and fashion.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
The PLEXUS campaign – bold, dynamic, and unapologetic. A reimagined early-‘00s design, seamlessly merging sport and fashion.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
The PLEXUS campaign – bold, dynamic, and unapologetic. A reimagined early-‘00s design, seamlessly merging sport and fashion.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
The PLEXUS campaign – bold, dynamic, and unapologetic. A reimagined early-‘00s design, seamlessly merging sport and fashion.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
The PLEXUS campaign – bold, dynamic, and unapologetic. A reimagined early-‘00s design, seamlessly merging sport and fashion.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
The PLEXUS campaign – bold, dynamic, and unapologetic. A reimagined early-‘00s design, seamlessly merging sport and fashion.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
Behind the scenes of the PLEXUS campaign. From the desert landscape to the intricate details, @_crater worked with @grjnd.agency to bring this vision to life.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
Behind the scenes of the PLEXUS campaign. From the desert landscape to the intricate details, @_crater worked with @grjnd.agency to bring this vision to life.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
Behind the scenes of the PLEXUS campaign. From the desert landscape to the intricate details, @_crater worked with @grjnd.agency to bring this vision to life.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
Behind the scenes of the PLEXUS campaign. From the desert landscape to the intricate details, @_crater worked with @grjnd.agency to bring this vision to life.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
Behind the scenes of the PLEXUS campaign. From the desert landscape to the intricate details, @_crater worked with @grjnd.agency to bring this vision to life.
BRAND: Solebox x Puma
AGENCY: Grjnd
PRODUCTION AGENCY: CRATER
CREATIVE PRODUCER: James Hulbert @mayhemprojects
DIRECTORS CUT: SOVEREIGNS @sovereigns__
DP: Toby Plummer @tobyplummerdop
1st AC: Koko Boutchakjian @koko.boutchakjian
2nd AC: Arin Gharibian @arinbertt
SPARK: Khaled
MODELS: Isaac @flackko_boy & Ethan @ethandellow_
With thanks to Quad Rental
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC #Puma
Aussie wanted humour with a punch for their latest campaign, and DO. Agency brought CRATER on board to help make it happen. The result?
‘The Refinanceers’ — a fast-paced production shot in one day on Sydney’s Northern Beaches. Together, we took on the rain and came out with some cracking shots in the can. The campaign is now rolling out worldwide across broadcast, outdoor, digital, and PR.
CREDITS
BRAND: @aussiehomeloans
CREATIVE AGENCY: DO. @thedostory
CASTING AGENT: Anthony Kid
DIRECTOR: @mikeyhamer
PRODUCTION: CRATER
EXECUTIVE PRODUCER: Steven Farrer @fazdawg
SOCIAL MEDIA MANAGER + PRODUCTION MANAGER: @brookemorehead
DP: Mikey Hamer
CAMERA OP: @jackshepherd
AC: Thomas Austin @studio.ta.tin
GAFFER: Steve Schofield
BEST BOY: Alan Fraser
SOUND OP: Jo Dutaillis @soundrelated
PHOTOGRAPHER: Eric Yip @eyx|photo
PHOTOGRAPHER ASSIST: Brett Bilgnaut
VFX: Christian J Heinrich @sugarbanksydney
COLOURIST: Matt Fezz @mattfezz
MUSIC COMPOSER: Jonny Higgins @jonnyhiggins
PRODUCTION DESIGNER: Lydia-Jane Saunders @jsstyling
STYLIST/ART DEPT: Gosia Zablocka
STYLIST ASSIST: Annalivia O’Donnell
HAIR & MAKE-UP: @reneesayed
HAIR & MAKE-UP: @georgiahullmakeup
TALENT
MARK NICHOLS
MATT OXLEY @mtoxley
LUISA PROSSER @luisaprosser
ANDREA M
NADINE VIGOUROUX @nads
JORDAN OUD @jordan.coreyoud
HARPER BANCROFT
BERNADINE OUD @bernadine.oud
#Filmmaking #Commercial #Production #ProductionHouse #VideoProduction #TVC
Story Save - La mejor herramienta gratuita para guardar Historias, Reels, Fotos, Videos, Highlights e IGTV en tu teléfono.
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