Amy Lewis | Brand Designer
Branding for those who refuse to blend in
🏴 North Wales + International
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Whilst rebranding, we weren’t just picking some pretty colours… we wanted a really considered, thought out approach.
We went back and forth a lot.
Saying everything out loud, questioning it, scrapping ideas, starting again.
It had to feel right not just now, but for where we’re going.
And it had to reflect the level of service we already give our clients.
We worked with Amy at @studiosaith who just got it straight away.
She took everything we had in our heads and brought it to life on paper, better than we could’ve imagined.
This is just the start, but it already feels like us.

Went to Paris for the weekend. Didn’t think about work once, if you don’t count the 470 photos of shop fronts and brand identities.

Went to Paris for the weekend. Didn’t think about work once, if you don’t count the 470 photos of shop fronts and brand identities.

Went to Paris for the weekend. Didn’t think about work once, if you don’t count the 470 photos of shop fronts and brand identities.

Went to Paris for the weekend. Didn’t think about work once, if you don’t count the 470 photos of shop fronts and brand identities.

Went to Paris for the weekend. Didn’t think about work once, if you don’t count the 470 photos of shop fronts and brand identities.

Went to Paris for the weekend. Didn’t think about work once, if you don’t count the 470 photos of shop fronts and brand identities.

Went to Paris for the weekend. Didn’t think about work once, if you don’t count the 470 photos of shop fronts and brand identities.

Went to Paris for the weekend. Didn’t think about work once, if you don’t count the 470 photos of shop fronts and brand identities.

Studio Saith is a brand design studio based in North Wales, working with businesses whose quality has outgrown how they look.
#branddesign #branddesigner #brandstrategy #visualidentity

A hundred years in the making.
John Jones & Son Family Butchers have been on Ruthin high street since 1921. Five generations. A hundred years of the same family, the same craft, and the same community. They’d been earning trust since 1921. The brand just needed to catch up.
Client @johnjonesandsonfamilybutchers

A hundred years in the making.
John Jones & Son Family Butchers have been on Ruthin high street since 1921. Five generations. A hundred years of the same family, the same craft, and the same community. They’d been earning trust since 1921. The brand just needed to catch up.
Client @johnjonesandsonfamilybutchers

A hundred years in the making.
John Jones & Son Family Butchers have been on Ruthin high street since 1921. Five generations. A hundred years of the same family, the same craft, and the same community. They’d been earning trust since 1921. The brand just needed to catch up.
Client @johnjonesandsonfamilybutchers

A hundred years in the making.
John Jones & Son Family Butchers have been on Ruthin high street since 1921. Five generations. A hundred years of the same family, the same craft, and the same community. They’d been earning trust since 1921. The brand just needed to catch up.
Client @johnjonesandsonfamilybutchers

A hundred years in the making.
John Jones & Son Family Butchers have been on Ruthin high street since 1921. Five generations. A hundred years of the same family, the same craft, and the same community. They’d been earning trust since 1921. The brand just needed to catch up.
Client @johnjonesandsonfamilybutchers

A hundred years in the making.
John Jones & Son Family Butchers have been on Ruthin high street since 1921. Five generations. A hundred years of the same family, the same craft, and the same community. They’d been earning trust since 1921. The brand just needed to catch up.
Client @johnjonesandsonfamilybutchers

A hundred years in the making.
John Jones & Son Family Butchers have been on Ruthin high street since 1921. Five generations. A hundred years of the same family, the same craft, and the same community. They’d been earning trust since 1921. The brand just needed to catch up.
Client @johnjonesandsonfamilybutchers

John Jones & Son Family Butchers.
The shopfront had a complete transformation. When they stripped back the old signage, they uncovered lettering from decades ago that used a similargeometric style to what we’d designed.
A full circle moment. It felt like the brand had been there all along, just waiting to come back.
Full case study on my website now 😊
—
Client @johnjonesandsonfamilybutchers

John Jones & Son Family Butchers.
The shopfront had a complete transformation. When they stripped back the old signage, they uncovered lettering from decades ago that used a similargeometric style to what we’d designed.
A full circle moment. It felt like the brand had been there all along, just waiting to come back.
Full case study on my website now 😊
—
Client @johnjonesandsonfamilybutchers

John Jones & Son Family Butchers.
The shopfront had a complete transformation. When they stripped back the old signage, they uncovered lettering from decades ago that used a similargeometric style to what we’d designed.
A full circle moment. It felt like the brand had been there all along, just waiting to come back.
Full case study on my website now 😊
—
Client @johnjonesandsonfamilybutchers

John Jones & Son Family Butchers.
The shopfront had a complete transformation. When they stripped back the old signage, they uncovered lettering from decades ago that used a similargeometric style to what we’d designed.
A full circle moment. It felt like the brand had been there all along, just waiting to come back.
Full case study on my website now 😊
—
Client @johnjonesandsonfamilybutchers
John Jones & Son Family Butchers.
The shopfront had a complete transformation. When they stripped back the old signage, they uncovered lettering from decades ago that used a similargeometric style to what we’d designed.
A full circle moment. It felt like the brand had been there all along, just waiting to come back.
Full case study on my website now 😊
—
Client @johnjonesandsonfamilybutchers
Recent trip to Copenhagen 🇩🇰
This is where inspiration comes from. Not just sitting at my desk, but exploring new places and noticing what’s working. It all adds to how I think about brand design.
#copenhagen #designinspiration #branddesigner #brandstrategist #branddesign
Gift voucher design for The Hair Chair at Raynor Jean’s.
Small touchpoints like this are where a brand comes to life. A voucher should feel like a gift, not an afterthought.
One piece of a full brand identity for a new hair salon in Prestatyn, North Wales. Logo, visual identity, and all the bits that make a brand feel complete.
—
Client @thehairchairatraynorjeans

Gift voucher design for The Hair Chair at Raynor Jean’s.
Small touchpoints like this are where a brand comes to life. A voucher should feel like a gift, not an afterthought.
One piece of a full brand identity for a new hair salon in Prestatyn, North Wales. Logo, visual identity, and all the bits that make a brand feel complete.
—
Client @thehairchairatraynorjeans

Gift voucher design for The Hair Chair at Raynor Jean’s.
Small touchpoints like this are where a brand comes to life. A voucher should feel like a gift, not an afterthought.
One piece of a full brand identity for a new hair salon in Prestatyn, North Wales. Logo, visual identity, and all the bits that make a brand feel complete.
—
Client @thehairchairatraynorjeans

Gift voucher design for The Hair Chair at Raynor Jean’s.
Small touchpoints like this are where a brand comes to life. A voucher should feel like a gift, not an afterthought.
One piece of a full brand identity for a new hair salon in Prestatyn, North Wales. Logo, visual identity, and all the bits that make a brand feel complete.
—
Client @thehairchairatraynorjeans

Gift voucher design for The Hair Chair at Raynor Jean’s.
Small touchpoints like this are where a brand comes to life. A voucher should feel like a gift, not an afterthought.
One piece of a full brand identity for a new hair salon in Prestatyn, North Wales. Logo, visual identity, and all the bits that make a brand feel complete.
—
Client @thehairchairatraynorjeans
Klust Rhifyn 04 Issue. Spanning 124 pages, the fourth issue of Klust Magazine is packed with authentic reviews, bespoke imagery, and exclusive interviews.
One of the things I love about editorial work is building systems that flex. Same grid, same typography hierarchy, but each spread feels completely different because the photography and colour bring each artist to life.
—
Client @klustmusic
The creative direction for Raynor Jean’s Hair started here.
Before any design work begins, I build a moodboard. It’s how I translate someone’s style and personality into a visual language we can both see. Raynor’s is playful, warm and calming.
More of this project coming soon 😌
—
Client @thehairchairatraynorjeans
Klust Rhifyn 04 Issue. The biggest issue yet, spanning 124 pages, the fourth issue of Klust Magazine is packed with authentic reviews, bespoke imagery, and exclusive interviews.
The solution was rhythm. A grid system that holds everything together, and colour-block title pages that give each artist their own personality. Each spread feels distinct, and the magazine as a whole feels cohesive.
—
Client @klustmusic
Photography by @http.margaux

Klust Rhifyn 04 Issue. The biggest issue yet, spanning 124 pages, the fourth issue of Klust Magazine is packed with authentic reviews, bespoke imagery, and exclusive interviews.
The solution was rhythm. A grid system that holds everything together, and colour-block title pages that give each artist their own personality. Each spread feels distinct, and the magazine as a whole feels cohesive.
—
Client @klustmusic
Photography by @http.margaux

Klust Rhifyn 04 Issue. The biggest issue yet, spanning 124 pages, the fourth issue of Klust Magazine is packed with authentic reviews, bespoke imagery, and exclusive interviews.
The solution was rhythm. A grid system that holds everything together, and colour-block title pages that give each artist their own personality. Each spread feels distinct, and the magazine as a whole feels cohesive.
—
Client @klustmusic
Photography by @http.margaux

Klust Rhifyn 04 Issue. The biggest issue yet, spanning 124 pages, the fourth issue of Klust Magazine is packed with authentic reviews, bespoke imagery, and exclusive interviews.
The solution was rhythm. A grid system that holds everything together, and colour-block title pages that give each artist their own personality. Each spread feels distinct, and the magazine as a whole feels cohesive.
—
Client @klustmusic
Photography by @http.margaux

Klust Rhifyn 04 Issue. The biggest issue yet, spanning 124 pages, the fourth issue of Klust Magazine is packed with authentic reviews, bespoke imagery, and exclusive interviews.
The solution was rhythm. A grid system that holds everything together, and colour-block title pages that give each artist their own personality. Each spread feels distinct, and the magazine as a whole feels cohesive.
—
Client @klustmusic
Photography by @http.margaux

Klust Rhifyn 04 Issue. The biggest issue yet, spanning 124 pages, the fourth issue of Klust Magazine is packed with authentic reviews, bespoke imagery, and exclusive interviews.
The solution was rhythm. A grid system that holds everything together, and colour-block title pages that give each artist their own personality. Each spread feels distinct, and the magazine as a whole feels cohesive.
—
Client @klustmusic
Photography by @http.margaux

Klust Rhifyn 04 Issue. The biggest issue yet, spanning 124 pages, the fourth issue of Klust Magazine is packed with authentic reviews, bespoke imagery, and exclusive interviews.
The solution was rhythm. A grid system that holds everything together, and colour-block title pages that give each artist their own personality. Each spread feels distinct, and the magazine as a whole feels cohesive.
—
Client @klustmusic
Photography by @http.margaux

Klust Rhifyn 04 Issue. The biggest issue yet, spanning 124 pages, the fourth issue of Klust Magazine is packed with authentic reviews, bespoke imagery, and exclusive interviews.
The solution was rhythm. A grid system that holds everything together, and colour-block title pages that give each artist their own personality. Each spread feels distinct, and the magazine as a whole feels cohesive.
—
Client @klustmusic
Photography by @http.margaux

Klust Rhifyn 04 Issue. The biggest issue yet, spanning 124 pages, the fourth issue of Klust Magazine is packed with authentic reviews, bespoke imagery, and exclusive interviews.
The solution was rhythm. A grid system that holds everything together, and colour-block title pages that give each artist their own personality. Each spread feels distinct, and the magazine as a whole feels cohesive.
—
Client @klustmusic
Photography by @http.margaux

Klust Rhifyn 04 Issue. The biggest issue yet, spanning 124 pages, the fourth issue of Klust Magazine is packed with authentic reviews, bespoke imagery, and exclusive interviews.
The solution was rhythm. A grid system that holds everything together, and colour-block title pages that give each artist their own personality. Each spread feels distinct, and the magazine as a whole feels cohesive.
—
Client @klustmusic
Photography by @http.margaux

I designed this tabloid newspaper for Elin’s Social Success event, complete with social horoscopes, forecasts, and all the nostalgic magazine touches her audience grew up loving.
This is a Brand Moment. Something tactile people want to hold, photograph, and take home. In a world where everything lives on a screen, the physical stuff can make a moment special.

I designed this tabloid newspaper for Elin’s Social Success event, complete with social horoscopes, forecasts, and all the nostalgic magazine touches her audience grew up loving.
This is a Brand Moment. Something tactile people want to hold, photograph, and take home. In a world where everything lives on a screen, the physical stuff can make a moment special.

I designed this tabloid newspaper for Elin’s Social Success event, complete with social horoscopes, forecasts, and all the nostalgic magazine touches her audience grew up loving.
This is a Brand Moment. Something tactile people want to hold, photograph, and take home. In a world where everything lives on a screen, the physical stuff can make a moment special.

I designed this tabloid newspaper for Elin’s Social Success event, complete with social horoscopes, forecasts, and all the nostalgic magazine touches her audience grew up loving.
This is a Brand Moment. Something tactile people want to hold, photograph, and take home. In a world where everything lives on a screen, the physical stuff can make a moment special.

I designed this tabloid newspaper for Elin’s Social Success event, complete with social horoscopes, forecasts, and all the nostalgic magazine touches her audience grew up loving.
This is a Brand Moment. Something tactile people want to hold, photograph, and take home. In a world where everything lives on a screen, the physical stuff can make a moment special.
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