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Behind the scene — Freitag Campaign.

A garden bike object merging mobility, plant life, and functional sculpture into a living display. An experimental piece exploring scenography, urban gardening, and movement through nature-inspired design.

Shout out to everyone involved in bringing this project to life.

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bikesupplier: @siechcycles
H&M: @sandra.gimmel

Enjoy Easy Rider 🎬

#industrialdesign #objectdesign #scenography #creativedirection bikeculture

design inspiration
* creative process
* contemporary design
* creative direction
* studio culture
* visual identity
* design details
* aesthetic object
* editorial campaign
* lifestyle design

Behind the scene — Freitag Campaign.

A garden bike object merging mobility, plant life, and functional sculpture into a living display. An experimental piece exploring scenography, urban gardening, and movement through nature-inspired design.

Shout out to everyone involved in bringing this project to life.

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bikesupplier: @siechcycles
H&M: @sandra.gimmel

Enjoy Easy Rider 🎬

#industrialdesign #objectdesign #scenography #creativedirection bikeculture

design inspiration
* creative process
* contemporary design
* creative direction
* studio culture
* visual identity
* design details
* aesthetic object
* editorial campaign
* lifestyle design

Behind the scene — Freitag Campaign.

A garden bike object merging mobility, plant life, and functional sculpture into a living display. An experimental piece exploring scenography, urban gardening, and movement through nature-inspired design.

Shout out to everyone involved in bringing this project to life.

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bikesupplier: @siechcycles
H&M: @sandra.gimmel

Enjoy Easy Rider 🎬

#industrialdesign #objectdesign #scenography #creativedirection bikeculture

design inspiration
* creative process
* contemporary design
* creative direction
* studio culture
* visual identity
* design details
* aesthetic object
* editorial campaign
* lifestyle design

Behind the scene — Freitag Campaign.

A garden bike object merging mobility, plant life, and functional sculpture into a living display. An experimental piece exploring scenography, urban gardening, and movement through nature-inspired design.

Shout out to everyone involved in bringing this project to life.

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bikesupplier: @siechcycles
H&M: @sandra.gimmel

Enjoy Easy Rider 🎬

#industrialdesign #objectdesign #scenography #creativedirection bikeculture

design inspiration
* creative process
* contemporary design
* creative direction
* studio culture
* visual identity
* design details
* aesthetic object
* editorial campaign
* lifestyle design

Behind the scene — Freitag Campaign.

A garden bike object merging mobility, plant life, and functional sculpture into a living display. An experimental piece exploring scenography, urban gardening, and movement through nature-inspired design.

Shout out to everyone involved in bringing this project to life.

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bikesupplier: @siechcycles
H&M: @sandra.gimmel

Enjoy Easy Rider 🎬

#industrialdesign #objectdesign #scenography #creativedirection bikeculture

design inspiration
* creative process
* contemporary design
* creative direction
* studio culture
* visual identity
* design details
* aesthetic object
* editorial campaign
* lifestyle design

Behind the scene — Freitag Campaign.

A garden bike object merging mobility, plant life, and functional sculpture into a living display. An experimental piece exploring scenography, urban gardening, and movement through nature-inspired design.

Shout out to everyone involved in bringing this project to life.

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bikesupplier: @siechcycles
H&M: @sandra.gimmel

Enjoy Easy Rider 🎬

#industrialdesign #objectdesign #scenography #creativedirection bikeculture

design inspiration
* creative process
* contemporary design
* creative direction
* studio culture
* visual identity
* design details
* aesthetic object
* editorial campaign
* lifestyle design

Behind the scene — Freitag Campaign.

A garden bike object merging mobility, plant life, and functional sculpture into a living display. An experimental piece exploring scenography, urban gardening, and movement through nature-inspired design.

Shout out to everyone involved in bringing this project to life.

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bikesupplier: @siechcycles
H&M: @sandra.gimmel

Enjoy Easy Rider 🎬

#industrialdesign #objectdesign #scenography #creativedirection bikeculture

design inspiration
* creative process
* contemporary design
* creative direction
* studio culture
* visual identity
* design details
* aesthetic object
* editorial campaign
* lifestyle design

Behind the scene — Freitag Campaign.

A garden bike object merging mobility, plant life, and functional sculpture into a living display. An experimental piece exploring scenography, urban gardening, and movement through nature-inspired design.

Shout out to everyone involved in bringing this project to life.

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bikesupplier: @siechcycles
H&M: @sandra.gimmel

Enjoy Easy Rider 🎬

#industrialdesign #objectdesign #scenography #creativedirection bikeculture

design inspiration
* creative process
* contemporary design
* creative direction
* studio culture
* visual identity
* design details
* aesthetic object
* editorial campaign
* lifestyle design

Behind the scene — Freitag Campaign.

A garden bike object merging mobility, plant life, and functional sculpture into a living display. An experimental piece exploring scenography, urban gardening, and movement through nature-inspired design.

Shout out to everyone involved in bringing this project to life.

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bikesupplier: @siechcycles
H&M: @sandra.gimmel

Enjoy Easy Rider 🎬

#industrialdesign #objectdesign #scenography #creativedirection bikeculture

design inspiration
* creative process
* contemporary design
* creative direction
* studio culture
* visual identity
* design details
* aesthetic object
* editorial campaign
* lifestyle design

Behind the scene — Freitag Campaign.

A garden bike object merging mobility, plant life, and functional sculpture into a living display. An experimental piece exploring scenography, urban gardening, and movement through nature-inspired design.

Shout out to everyone involved in bringing this project to life.

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bikesupplier: @siechcycles
H&M: @sandra.gimmel

Enjoy Easy Rider 🎬

#industrialdesign #objectdesign #scenography #creativedirection bikeculture

design inspiration
* creative process
* contemporary design
* creative direction
* studio culture
* visual identity
* design details
* aesthetic object
* editorial campaign
* lifestyle design

Behind the scene — Freitag Campaign.

A garden bike object merging mobility, plant life, and functional sculpture into a living display. An experimental piece exploring scenography, urban gardening, and movement through nature-inspired design.

Shout out to everyone involved in bringing this project to life.

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bikesupplier: @siechcycles
H&M: @sandra.gimmel

Enjoy Easy Rider 🎬

#industrialdesign #objectdesign #scenography #creativedirection bikeculture

design inspiration
* creative process
* contemporary design
* creative direction
* studio culture
* visual identity
* design details
* aesthetic object
* editorial campaign
* lifestyle design

The best rides end with flowers.
Happy Mother’s Day 🧡

Behind the Scenes - the Gardener – Freitag Campaign

We’re beyond excited to finally share the result of this project. Working alongside such a talented team made the whole journey even more special — every single person brought dedication, creativity, and energy to turn this vision into reality.

It was fun, it was challenging, and it pushed us to grow. Collaborations like this remind us why design, at its core, truly matters.

Shout out to:

CLIENT: @freitaglab @freitagjapan @freitagflagship
Creative: @vivistucki @tcwkf
Project Lead: @einfach.mal.die.besse.halten
DIR / Photo: @nicolashaeni
DOP: @matthias_kappeler
Styling: @janmorrisons
Studio: @blowuprental
SET Design / BTS: @atelierlomann
Bike supplier: @siechcycles
H&M: @sandra.gimmel
Light/Diggi: jonasoswald
Sound: @plek.works

Enjoy Easy Rider 🎬
#easyrider #setdesign #atelierlomann #productiondesigner #cycling

The city is hers now ☀️

Zürich at heart. Adventure at every corner.

Spring is FINALLY calling: let’s celebrate the new cycling season together in our Siech Basel Store! ☀️

📅 This Saturday, March 28 | from 1 PM
📍 Steinentorstrasse 18, Basel

With drinks, snacks & music by @collieherb .
On top: 15% off all bikes during the season opening + bike giveaway on site.

See you in Basel!

The sun is back - which means one thing: riding season is officially on! 🌞

Bad weather? Perfect timing. 🌧️ All February, get 50% off our Siech bike services in our Zurich & Basel stores – so your ride is ready when spring returns ☀️

Hi! We’re back!

Our stores have been open again since this week, and we’re looking ahead to the year to come and what’s next.

There’s a lot in the works, a few surprises (🚲🤞) coming up, and some new team members we’ll be introducing over the next few weeks.

More soon :)

18. Adventstürchen mit @siechcycles ✨ 🚲

Everything you need, nothing you don’t.

Siech steht für Velos, die zeitloses Design mit durchdachter Funktion verbinden. Ob Fixie oder Kindervelo - jedes Siech ist leicht, langlebig und gebaut für Freiheit, Stil und den Alltag auf zwei Rädern.

🎁 Zu gewinnen:
Gemeinsam mit @siechcycles verlosen wir heute:
1× SIECH Junior 20“ Kinder-Velo

Perfekt für kleine Entdecker*innen, die auf zwei Rädern die Welt erkunden wollen: Das Siech Junior 20“ überzeugt mit leichtem Aluminiumrahmen, sicherem und wartungsarmem Riemenantrieb sowie einer sanften 3-Gang-Nabenschaltung von Shimano. Mitwachsend, komfortabel und gemacht für jedes Abenteuer.

So machst du mit:

1️⃣ Like diesen Post
2️⃣ Kommentiere mit einem Emoji – so oft du willst, jeder Kommentar zählt
3️⃣ Folge @siechcycles und @baernermamis

🍀 Viel Glück! 🍀

Die Verlosung läuft 24 Stunden und endet morgen um 07:00 Uhr. Der/die Gewinner:in wird um 10:00 Uhr im Kommentar erwähnt und per DM informiert. Keine Barzahlung, keine Korrespondenz oder Rechtsweg. Diese Verlosung steht in keinem Zusammenhang mit Meta.

18. Adventstürchen mit @siechcycles ✨ 🚲

Everything you need, nothing you don’t.

Siech steht für Velos, die zeitloses Design mit durchdachter Funktion verbinden. Ob Fixie oder Kindervelo - jedes Siech ist leicht, langlebig und gebaut für Freiheit, Stil und den Alltag auf zwei Rädern.

🎁 Zu gewinnen:
Gemeinsam mit @siechcycles verlosen wir heute:
1× SIECH Junior 20“ Kinder-Velo

Perfekt für kleine Entdecker*innen, die auf zwei Rädern die Welt erkunden wollen: Das Siech Junior 20“ überzeugt mit leichtem Aluminiumrahmen, sicherem und wartungsarmem Riemenantrieb sowie einer sanften 3-Gang-Nabenschaltung von Shimano. Mitwachsend, komfortabel und gemacht für jedes Abenteuer.

So machst du mit:

1️⃣ Like diesen Post
2️⃣ Kommentiere mit einem Emoji – so oft du willst, jeder Kommentar zählt
3️⃣ Folge @siechcycles und @baernermamis

🍀 Viel Glück! 🍀

Die Verlosung läuft 24 Stunden und endet morgen um 07:00 Uhr. Der/die Gewinner:in wird um 10:00 Uhr im Kommentar erwähnt und per DM informiert. Keine Barzahlung, keine Korrespondenz oder Rechtsweg. Diese Verlosung steht in keinem Zusammenhang mit Meta.

18. Adventstürchen mit @siechcycles ✨ 🚲

Everything you need, nothing you don’t.

Siech steht für Velos, die zeitloses Design mit durchdachter Funktion verbinden. Ob Fixie oder Kindervelo - jedes Siech ist leicht, langlebig und gebaut für Freiheit, Stil und den Alltag auf zwei Rädern.

🎁 Zu gewinnen:
Gemeinsam mit @siechcycles verlosen wir heute:
1× SIECH Junior 20“ Kinder-Velo

Perfekt für kleine Entdecker*innen, die auf zwei Rädern die Welt erkunden wollen: Das Siech Junior 20“ überzeugt mit leichtem Aluminiumrahmen, sicherem und wartungsarmem Riemenantrieb sowie einer sanften 3-Gang-Nabenschaltung von Shimano. Mitwachsend, komfortabel und gemacht für jedes Abenteuer.

So machst du mit:

1️⃣ Like diesen Post
2️⃣ Kommentiere mit einem Emoji – so oft du willst, jeder Kommentar zählt
3️⃣ Folge @siechcycles und @baernermamis

🍀 Viel Glück! 🍀

Die Verlosung läuft 24 Stunden und endet morgen um 07:00 Uhr. Der/die Gewinner:in wird um 10:00 Uhr im Kommentar erwähnt und per DM informiert. Keine Barzahlung, keine Korrespondenz oder Rechtsweg. Diese Verlosung steht in keinem Zusammenhang mit Meta.

For riders who already have the bike, but still need to add details: the ring of a classic bell, baskets for market runs and school rides. Swipe through, pick your favourite and send this to the person who might need a little hint this season. 🎁🚲

For riders who already have the bike, but still need to add details: the ring of a classic bell, baskets for market runs and school rides. Swipe through, pick your favourite and send this to the person who might need a little hint this season. 🎁🚲

For riders who already have the bike, but still need to add details: the ring of a classic bell, baskets for market runs and school rides. Swipe through, pick your favourite and send this to the person who might need a little hint this season. 🎁🚲

For riders who already have the bike, but still need to add details: the ring of a classic bell, baskets for market runs and school rides. Swipe through, pick your favourite and send this to the person who might need a little hint this season. 🎁🚲

For riders who already have the bike, but still need to add details: the ring of a classic bell, baskets for market runs and school rides. Swipe through, pick your favourite and send this to the person who might need a little hint this season. 🎁🚲

The perfect gift for big and small riders 🎁 Our Siech bikes are made to grow, explore, and enjoy every ride - together (even when it’s cold outside).

30% off everything: online & in our Zurich & Basel stores. Code BLK30. This week only.