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Presenting the OREO & Post Malone Taste Twist campaign — produced in collaboration with Dentsu Creative, Harbor Pictures, London Alley, and Universal Music Group.

Could this be the BEST OREO EVER?!

Production Agency: PXP @pxpstudios
• NA Regional Lead: Pamela Serp
• Executive Producer: Steve Intrabartola
• Senior Producer: Alex DerHohannesian
• Director, Production Planning: Lexi deVogelaere

Creative Agency: Dentsu / Dentsu Organic @dentsu
Production: London Alley @londonalley
Post Production: Harbor @harborpictureco
Talent Management: Universal Music Group @uatumg

Billboard had something to say — rating RITZ's Super Bowl debut as the #2 ad of the night. Huge congratulations to Team RITZ with this work.

Article: https://www.billboard.com/lists/best-super-bowl-commercials-2025-roundup/pringles/

PXP Production Credits:
• Global Production Lead: Julie Marchesseault
• SVP, Regional Production Lead: Pamela Serp
• US, Head of Production: Carol Powley
• VP, Executive Producer: Steve Intrabartola
• Executive Producer: John Riddle
• Production Planner: Rachel Startz
• Associate Producer: Olivia Gutierrez
• MD, Business Affairs: Natasha Royzina
• VP, Director Business Affairs: Kelly Ventrelli
• Sr. Business Affairs Manager: Carrell McCarthy
• Sr. Business Affairs Manager: Wendy Appelle

Production Agency: PXP
Production Company: Gifted Youth
• Director: Jake Szymanski
Post-Production: Harbor Picture Company
Sound: Consortium
Creative Agency: The Martin Agency
Social Agency: Dentsu Creative

Jordan Balderas (@jordanbalderas) is a seasoned commercial photographer and Director of Photography, known for crafting compelling visuals for top brands like Jim Beam, Miller, Knob Creek, and Pop-Tarts. As a certified SISU motion control operator, he seamlessly blends technical precision with creative vision, pushing the boundaries of what’s possible in commercial storytelling.

See more of his work: www.jordanbalderas.com/

Jordan Balderas (@jordanbalderas) is a seasoned commercial photographer and Director of Photography, known for crafting compelling visuals for top brands like Jim Beam, Miller, Knob Creek, and Pop-Tarts. As a certified SISU motion control operator, he seamlessly blends technical precision with creative vision, pushing the boundaries of what’s possible in commercial storytelling.

See more of his work: www.jordanbalderas.com/

Jordan Balderas (@jordanbalderas) is a seasoned commercial photographer and Director of Photography, known for crafting compelling visuals for top brands like Jim Beam, Miller, Knob Creek, and Pop-Tarts. As a certified SISU motion control operator, he seamlessly blends technical precision with creative vision, pushing the boundaries of what’s possible in commercial storytelling.

See more of his work: www.jordanbalderas.com/

Jordan Balderas (@jordanbalderas) is a seasoned commercial photographer and Director of Photography, known for crafting compelling visuals for top brands like Jim Beam, Miller, Knob Creek, and Pop-Tarts. As a certified SISU motion control operator, he seamlessly blends technical precision with creative vision, pushing the boundaries of what’s possible in commercial storytelling.

See more of his work: www.jordanbalderas.com/

Jordan Balderas (@jordanbalderas) is a seasoned commercial photographer and Director of Photography, known for crafting compelling visuals for top brands like Jim Beam, Miller, Knob Creek, and Pop-Tarts. As a certified SISU motion control operator, he seamlessly blends technical precision with creative vision, pushing the boundaries of what’s possible in commercial storytelling.

See more of his work: www.jordanbalderas.com/

Jordan Balderas (@jordanbalderas) is a seasoned commercial photographer and Director of Photography, known for crafting compelling visuals for top brands like Jim Beam, Miller, Knob Creek, and Pop-Tarts. As a certified SISU motion control operator, he seamlessly blends technical precision with creative vision, pushing the boundaries of what’s possible in commercial storytelling.

See more of his work: www.jordanbalderas.com/

Jordan Balderas (@jordanbalderas) is a seasoned commercial photographer and Director of Photography, known for crafting compelling visuals for top brands like Jim Beam, Miller, Knob Creek, and Pop-Tarts. As a certified SISU motion control operator, he seamlessly blends technical precision with creative vision, pushing the boundaries of what’s possible in commercial storytelling.

See more of his work: www.jordanbalderas.com/

Jordan Balderas (@jordanbalderas) is a seasoned commercial photographer and Director of Photography, known for crafting compelling visuals for top brands like Jim Beam, Miller, Knob Creek, and Pop-Tarts. As a certified SISU motion control operator, he seamlessly blends technical precision with creative vision, pushing the boundaries of what’s possible in commercial storytelling.

See more of his work: www.jordanbalderas.com/

Jordan Balderas (@jordanbalderas) is a seasoned commercial photographer and Director of Photography, known for crafting compelling visuals for top brands like Jim Beam, Miller, Knob Creek, and Pop-Tarts. As a certified SISU motion control operator, he seamlessly blends technical precision with creative vision, pushing the boundaries of what’s possible in commercial storytelling.

See more of his work: www.jordanbalderas.com/

Jordan Balderas (@jordanbalderas) is a seasoned commercial photographer and Director of Photography, known for crafting compelling visuals for top brands like Jim Beam, Miller, Knob Creek, and Pop-Tarts. As a certified SISU motion control operator, he seamlessly blends technical precision with creative vision, pushing the boundaries of what’s possible in commercial storytelling.

See more of his work: www.jordanbalderas.com/

Knob Creek Turntable

Production: PXP @pxpstudios
• Group Creative Director: Chris Bailey
• Executive Producer: Kelly Hosey
• Senior Producer: Chelsea Staples
• Senior Content Strategist: Bryant Rodriguez
• Senior Integrated Project Manager: Michael Tutino
• Content Creators: Niki Casas, Christopher Hainey

Knob Creek 10 Year Rye Whiskey

Production: PXP @pxpstudios
• Group Creative Director: Chris Bailey
• Executive Producer: Kelly Hosey
• Executive Producer, Stills Post: Marissa Mandarino
• Senior Producer: Chelsea Staples
• ACD Copy: Joey Livingston
• Senior Content Strategist: Bryant Rodriguez
• Senior Integrated Project Manager: Michael Tutino
• Content Creators: Niki Casas, Christopher Hainey
• Retoucher: Scott Wulf

Knob Creek 10 Year Rye Whiskey

Production: PXP @pxpstudios
• Group Creative Director: Chris Bailey
• Executive Producer: Kelly Hosey
• Executive Producer, Stills Post: Marissa Mandarino
• Senior Producer: Chelsea Staples
• ACD Copy: Joey Livingston
• Senior Content Strategist: Bryant Rodriguez
• Senior Integrated Project Manager: Michael Tutino
• Content Creators: Niki Casas, Christopher Hainey
• Retoucher: Scott Wulf

Knob Creek 10 Year Rye Whiskey

Production: PXP @pxpstudios
• Group Creative Director: Chris Bailey
• Executive Producer: Kelly Hosey
• Executive Producer, Stills Post: Marissa Mandarino
• Senior Producer: Chelsea Staples
• ACD Copy: Joey Livingston
• Senior Content Strategist: Bryant Rodriguez
• Senior Integrated Project Manager: Michael Tutino
• Content Creators: Niki Casas, Christopher Hainey
• Retoucher: Scott Wulf

Knob Creek 10 Year Rye Whiskey

Production: PXP @pxpstudios
• Group Creative Director: Chris Bailey
• Executive Producer: Kelly Hosey
• Executive Producer, Stills Post: Marissa Mandarino
• Senior Producer: Chelsea Staples
• ACD Copy: Joey Livingston
• Senior Content Strategist: Bryant Rodriguez
• Senior Integrated Project Manager: Michael Tutino
• Content Creators: Niki Casas, Christopher Hainey
• Retoucher: Scott Wulf

Knob Creek 10 Year Rye Whiskey

Production: PXP @pxpstudios
• Group Creative Director: Chris Bailey
• Executive Producer: Kelly Hosey
• Executive Producer, Stills Post: Marissa Mandarino
• Senior Producer: Chelsea Staples
• ACD Copy: Joey Livingston
• Senior Content Strategist: Bryant Rodriguez
• Senior Integrated Project Manager: Michael Tutino
• Content Creators: Niki Casas, Christopher Hainey
• Retoucher: Scott Wulf

The Toyota Loop

Post Production: PXP @pxpstudios
• Executive Producer: Veronica Santana
• Senior Post Producer: Danny Dianora
• Creative Director, Editorial: Art Castle
• Editor: Vicente Lopez
• Assistant Editor: Christian Cornejo
• Production Assistant: Tara DeBrabanderd

Creative Agency: Saatchi & Saatchi @we.are.saatchi

Lexus x Wicked

Post Production: PXP @pxpstudios
• Executive Post Producer: Veronica Santana
• Editor: Paul Oh
• Motion Design: David Audelo
• Colorist: Gabe Sanchez
• Flame: Jason Kerman
• Audio Mix/Sound Design: Jason Ryan
• Cutting Assist: Matt Matsil

Creative Agency: Team One

Ariana Nasi’s @ariana_nasi_work journey into editing began with a clear vision: to craft stories that move people. Combining her cultural heritage with a sharp command of modern technology, she approaches each project with intention and depth. Her work, shaped by an understanding of both Spanish- and English-speaking audiences, balances emotional resonance with technical precision. Whether editing for Lexus, GMC, Marriott, Macy’s, or Toyota, Ariana’s storytelling invites connection, using her thoughtful perspective to transform each frame into an experience.

See more of her work: ariana-nasi.com

Ariana Nasi’s @ariana_nasi_work journey into editing began with a clear vision: to craft stories that move people. Combining her cultural heritage with a sharp command of modern technology, she approaches each project with intention and depth. Her work, shaped by an understanding of both Spanish- and English-speaking audiences, balances emotional resonance with technical precision. Whether editing for Lexus, GMC, Marriott, Macy’s, or Toyota, Ariana’s storytelling invites connection, using her thoughtful perspective to transform each frame into an experience.

See more of her work: ariana-nasi.com

Ariana Nasi’s @ariana_nasi_work journey into editing began with a clear vision: to craft stories that move people. Combining her cultural heritage with a sharp command of modern technology, she approaches each project with intention and depth. Her work, shaped by an understanding of both Spanish- and English-speaking audiences, balances emotional resonance with technical precision. Whether editing for Lexus, GMC, Marriott, Macy’s, or Toyota, Ariana’s storytelling invites connection, using her thoughtful perspective to transform each frame into an experience.

See more of her work: ariana-nasi.com

Ariana Nasi’s @ariana_nasi_work journey into editing began with a clear vision: to craft stories that move people. Combining her cultural heritage with a sharp command of modern technology, she approaches each project with intention and depth. Her work, shaped by an understanding of both Spanish- and English-speaking audiences, balances emotional resonance with technical precision. Whether editing for Lexus, GMC, Marriott, Macy’s, or Toyota, Ariana’s storytelling invites connection, using her thoughtful perspective to transform each frame into an experience.

See more of her work: ariana-nasi.com

Ariana Nasi’s @ariana_nasi_work journey into editing began with a clear vision: to craft stories that move people. Combining her cultural heritage with a sharp command of modern technology, she approaches each project with intention and depth. Her work, shaped by an understanding of both Spanish- and English-speaking audiences, balances emotional resonance with technical precision. Whether editing for Lexus, GMC, Marriott, Macy’s, or Toyota, Ariana’s storytelling invites connection, using her thoughtful perspective to transform each frame into an experience.

See more of her work: ariana-nasi.com

Ariana Nasi’s @ariana_nasi_work journey into editing began with a clear vision: to craft stories that move people. Combining her cultural heritage with a sharp command of modern technology, she approaches each project with intention and depth. Her work, shaped by an understanding of both Spanish- and English-speaking audiences, balances emotional resonance with technical precision. Whether editing for Lexus, GMC, Marriott, Macy’s, or Toyota, Ariana’s storytelling invites connection, using her thoughtful perspective to transform each frame into an experience.

See more of her work: ariana-nasi.com

Ariana Nasi’s @ariana_nasi_work journey into editing began with a clear vision: to craft stories that move people. Combining her cultural heritage with a sharp command of modern technology, she approaches each project with intention and depth. Her work, shaped by an understanding of both Spanish- and English-speaking audiences, balances emotional resonance with technical precision. Whether editing for Lexus, GMC, Marriott, Macy’s, or Toyota, Ariana’s storytelling invites connection, using her thoughtful perspective to transform each frame into an experience.

See more of her work: ariana-nasi.com

Ariana Nasi’s @ariana_nasi_work journey into editing began with a clear vision: to craft stories that move people. Combining her cultural heritage with a sharp command of modern technology, she approaches each project with intention and depth. Her work, shaped by an understanding of both Spanish- and English-speaking audiences, balances emotional resonance with technical precision. Whether editing for Lexus, GMC, Marriott, Macy’s, or Toyota, Ariana’s storytelling invites connection, using her thoughtful perspective to transform each frame into an experience.

See more of her work: ariana-nasi.com

Ariana Nasi’s @ariana_nasi_work journey into editing began with a clear vision: to craft stories that move people. Combining her cultural heritage with a sharp command of modern technology, she approaches each project with intention and depth. Her work, shaped by an understanding of both Spanish- and English-speaking audiences, balances emotional resonance with technical precision. Whether editing for Lexus, GMC, Marriott, Macy’s, or Toyota, Ariana’s storytelling invites connection, using her thoughtful perspective to transform each frame into an experience.

See more of her work: ariana-nasi.com

PXP teamed up with Nintendo and Leo Burnett to pull off the ultimate Party of the Year.

Post-Production: PXP @pxpstudios
• Group Creative Director: Chris Bailey
• Senior Content Strategist: Bryant Rodriguez
• Senior Producer, Post Production: Kara Tansel
• Senior Editor: Greg Somerlot
• Editor: Jack Cronin

Creative Agency: Leo Burnett @leoburnett

Production Company: Lovesong
Production Company: Merchant
Finishing VFX: Flavor
Color: Company3
Music: Butter

New holiday work with Jim Beam @jimbeamofficial

Production & Post-Production: PXP @pxpstudios
• Executive Creative Director: Ryan Bucci @bucci.bucci
• Executive Producer: Kelly Hosey
• Director of Photography: Kai Czarnowski
• Strategy Director: Grayson Osgood
• Art Director & Stills Retouching: Ana Greik
• Producer: Jasmine Ginyard
• Senior Integrated Project Manager: Nichole Hamilton
• Photographer: Tyler Rizzuto @tylersdays
• New York Studio Manager: Hannah Edelman
• Editors (Cocktails Videos): Parker Davidson & Vicente Lopez
• Merch Newspaper Ads: Paige Viti
• Beverage Stylist: Jen Beauchesne
• Prop Stylist: Sarah Moessner
• Cocktails Wardrobe Stylist: Laurelle Schiffer
• Merch Wardrobe Stylist: Matt Rossi
• Hair and Makeup Artist: Risa Miyamoto
• Photo Assistant & Media Manager: Edward Nouel @edwardnouel
• Gaffer & Grip: Tom Awender
• Prop Assistant: Chad Pierce
• Digital Imaging Technician & Behind-the-Scenes Videographer: Chris Fontes

New holiday work with Jim Beam @jimbeamofficial

Production & Post-Production: PXP @pxpstudios
• Executive Creative Director: Ryan Bucci @bucci.bucci
• Executive Producer: Kelly Hosey
• Director of Photography: Kai Czarnowski
• Strategy Director: Grayson Osgood
• Art Director & Stills Retouching: Ana Greik
• Producer: Jasmine Ginyard
• Senior Integrated Project Manager: Nichole Hamilton
• Photographer: Tyler Rizzuto @tylersdays
• New York Studio Manager: Hannah Edelman
• Editors (Cocktails Videos): Parker Davidson & Vicente Lopez
• Merch Newspaper Ads: Paige Viti
• Beverage Stylist: Jen Beauchesne
• Prop Stylist: Sarah Moessner
• Cocktails Wardrobe Stylist: Laurelle Schiffer
• Merch Wardrobe Stylist: Matt Rossi
• Hair and Makeup Artist: Risa Miyamoto
• Photo Assistant & Media Manager: Edward Nouel @edwardnouel
• Gaffer & Grip: Tom Awender
• Prop Assistant: Chad Pierce
• Digital Imaging Technician & Behind-the-Scenes Videographer: Chris Fontes

New holiday work with Jim Beam @jimbeamofficial

Production & Post-Production: PXP @pxpstudios
• Executive Creative Director: Ryan Bucci @bucci.bucci
• Executive Producer: Kelly Hosey
• Director of Photography: Kai Czarnowski
• Strategy Director: Grayson Osgood
• Art Director & Stills Retouching: Ana Greik
• Producer: Jasmine Ginyard
• Senior Integrated Project Manager: Nichole Hamilton
• Photographer: Tyler Rizzuto @tylersdays
• New York Studio Manager: Hannah Edelman
• Editors (Cocktails Videos): Parker Davidson & Vicente Lopez
• Merch Newspaper Ads: Paige Viti
• Beverage Stylist: Jen Beauchesne
• Prop Stylist: Sarah Moessner
• Cocktails Wardrobe Stylist: Laurelle Schiffer
• Merch Wardrobe Stylist: Matt Rossi
• Hair and Makeup Artist: Risa Miyamoto
• Photo Assistant & Media Manager: Edward Nouel @edwardnouel
• Gaffer & Grip: Tom Awender
• Prop Assistant: Chad Pierce
• Digital Imaging Technician & Behind-the-Scenes Videographer: Chris Fontes

New holiday work with Jim Beam @jimbeamofficial

Production & Post-Production: PXP @pxpstudios
• Executive Creative Director: Ryan Bucci @bucci.bucci
• Executive Producer: Kelly Hosey
• Director of Photography: Kai Czarnowski
• Strategy Director: Grayson Osgood
• Art Director & Stills Retouching: Ana Greik
• Producer: Jasmine Ginyard
• Senior Integrated Project Manager: Nichole Hamilton
• Photographer: Tyler Rizzuto @tylersdays
• New York Studio Manager: Hannah Edelman
• Editors (Cocktails Videos): Parker Davidson & Vicente Lopez
• Merch Newspaper Ads: Paige Viti
• Beverage Stylist: Jen Beauchesne
• Prop Stylist: Sarah Moessner
• Cocktails Wardrobe Stylist: Laurelle Schiffer
• Merch Wardrobe Stylist: Matt Rossi
• Hair and Makeup Artist: Risa Miyamoto
• Photo Assistant & Media Manager: Edward Nouel @edwardnouel
• Gaffer & Grip: Tom Awender
• Prop Assistant: Chad Pierce
• Digital Imaging Technician & Behind-the-Scenes Videographer: Chris Fontes

New holiday work with Jim Beam @jimbeamofficial

Production & Post-Production: PXP @pxpstudios
• Executive Creative Director: Ryan Bucci @bucci.bucci
• Executive Producer: Kelly Hosey
• Director of Photography: Kai Czarnowski
• Strategy Director: Grayson Osgood
• Art Director & Stills Retouching: Ana Greik
• Producer: Jasmine Ginyard
• Senior Integrated Project Manager: Nichole Hamilton
• Photographer: Tyler Rizzuto @tylersdays
• New York Studio Manager: Hannah Edelman
• Editors (Cocktails Videos): Parker Davidson & Vicente Lopez
• Merch Newspaper Ads: Paige Viti
• Beverage Stylist: Jen Beauchesne
• Prop Stylist: Sarah Moessner
• Cocktails Wardrobe Stylist: Laurelle Schiffer
• Merch Wardrobe Stylist: Matt Rossi
• Hair and Makeup Artist: Risa Miyamoto
• Photo Assistant & Media Manager: Edward Nouel @edwardnouel
• Gaffer & Grip: Tom Awender
• Prop Assistant: Chad Pierce
• Digital Imaging Technician & Behind-the-Scenes Videographer: Chris Fontes

New holiday work with Jim Beam @jimbeamofficial

Production & Post-Production: PXP @pxpstudios
• Executive Creative Director: Ryan Bucci @bucci.bucci
• Executive Producer: Kelly Hosey
• Director of Photography: Kai Czarnowski
• Strategy Director: Grayson Osgood
• Art Director & Stills Retouching: Ana Greik
• Producer: Jasmine Ginyard
• Senior Integrated Project Manager: Nichole Hamilton
• Photographer: Tyler Rizzuto @tylersdays
• New York Studio Manager: Hannah Edelman
• Editors (Cocktails Videos): Parker Davidson & Vicente Lopez
• Merch Newspaper Ads: Paige Viti
• Beverage Stylist: Jen Beauchesne
• Prop Stylist: Sarah Moessner
• Cocktails Wardrobe Stylist: Laurelle Schiffer
• Merch Wardrobe Stylist: Matt Rossi
• Hair and Makeup Artist: Risa Miyamoto
• Photo Assistant & Media Manager: Edward Nouel @edwardnouel
• Gaffer & Grip: Tom Awender
• Prop Assistant: Chad Pierce
• Digital Imaging Technician & Behind-the-Scenes Videographer: Chris Fontes

New work with Nature Made and Leo Burnett.

Post Production: PXP @pxpstudios
• Executive Post Producer: Lauren Shawe
• Post Producer: Lauren O’Machel
• Editor: Aaron Porzel @aporzel, Brendan Carney
• Color: Ken Wald
• VFX/Finish: Jason Kerman
• Audio: Batsi Zesaguli @bzesaguli
• Motion Design: Katrina Nelken

Creative Agency: Leo Burnett @leoburnett
Music: Marmoset
Production Company: Farm League
• Director: Tim Wheeler

Lexus meets Wicked ✨ Team One sat down with director Jon Chu to explore his connection to the stories of Oz and beyond. PXP handled the magic behind the scenes — editorial, color, audio, flame, and delivery.

Editorial Company: PXP @pxpstudios
• Editor: Bryan Cook
• Assistant Editor: Matt Matsil
• Executive Producer: Veronica Santana
• Colorist: Gabe Sanchez
• Flame: Jason Kerman
• Sound Engineer/Mix: Jason Ryan

Creative Agency: Team One @teamoneusa
• Chief Creative Officer: Chris Graves
• Executive Creative Director: Amanda Abrams
• Associate Creative Director, Art Director: Steve Hanlon
• Associate Creative Director, Copywriter: Scott Ivner
• Account Supervisor: Morgan Turturici
• Associate Director, Content Production: Leah Bohl
• Associate Producer, Content Production: Limairy Austrian
• Director, Project Management: Jamie Lau
• Senior Manager, Business Affairs: Jessica Solorzano

Production Company: AH HA, Inc.