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Welcome to the world of PLAYA! 🌴☀️👙

PLAYA is a beach-inspired, fragrance-forward hair and body care brand by @susanyara designed to make you feel beautiful and confident.

Our first product, Fragrance-Depositing Gloss Rinse for Hair in the fragrance Nuevasol, is available tomorrow (May 1st) at 9am (eastern) at playabeauty.com

#playabeauty #beachwithbenefits

Now available! ✨ Shop PLAYA Fragrance-Depositing Gloss Rinse For Hair in the scent Nuevasol at playabeaty.com

This is an acidified in-shower treatment for all hair types that instantly detangles, conditions, boosts hair color, and delivers visible shine. It uses lamellar deposition to leaves hair smoother and glossier with a silky finish.

Tested at 80% relative humidity, Playa Gloss Rinse is proven to:
✨ Provide 72-hour frizz control
✨ Reduce frizz by 55% in humidity testing

#playabeauty #beachwithbenefits

Get ready for PLAYA girl summer! Shipping is on us through Memorial Day weekend ✨

Shop PLAYA Nuevasol Fragrance-Depositing Gloss Rinse for Hair now at playabeauty.com

*Ends 5/25. No code needed.

#playabeauty #beachwithbenefits

Bikini ✔ Gloss Rinse ✔ Free Shipping ✔

Shop Nuevasol Fragrance-Depositing Gloss Rinse and get free shipping all Memorial Day weekend at playabeauty.com ✨

Ends 5/25. No code needed!

#beachwithbenefits #playabeauty

Your hair is about to smell *incredible* ✨

Treat yourself to our Nuevasol Fragrance-Depositing Gloss Rinse for Hair — shipping is on us now through Memorial Day. You deserve it.

Shop now at playabeauty.com

#beachwithbenefits #playabeauty

Born in the sun, made to turn heads ☀️

Our first fragrance, Nuevasol, is an addictive blend of bright florals and sensual musk that lingers like your favorite summer memory.

Shop our Fragrance-Depositing Glossary Rinse for Hair at playabeauty.com 🌴✨

#beachwithbenefits #playabeauty

Who needs @playa Fragrance-Depositing Gloss Rinse in the scent Nuevasol? Everyone with hair. It cuts down frizz by 55% in just one use, so imagine how great your hair looks over time.

Unboxing good hair days 🌴✨

#beachwithbenefits #playabeauty

I’m so grateful to be working behind the scenes at @playa to help create amazing products like our Fragrance Depositing Gloss Rinse for Hair! 😍

As someone who forgets to wear fragrance, this has been such a game changer because my hair does the work for me 😝 I don’t have to worry about not smelling good!

I’m excited for everyone to try this formula— let me know what you think! 😍

#cosmeticchemist #glossrinse

You don’t have to be at the beach to feel like you are 🌴✨

#beachwithbenefits #playabeauty

How to get smoother, shinier hair ✨

PLAYA Fragrance-Depositing Gloss Rinse is an acidified in-shower treatment that instantly detangles, conditions, boosts color, and leaves hair visibly glossy after one use.

#beachwithbenefits #playabeauty

Another excuse to be at the beach 🏖️

#beachwithbenefits #playabeauty