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Innovation isn’t always rocket science. 🚀 
Sometimes a simple idea is all it takes to shake things up. 🍩 

Enter the EFM Innovation Hub, your space for ideas, networking, and industry breakthroughs. 💥

🎥 Hear from Mathivanan Rajendran @mathivananr , our Head of Innovation, how to make every minute at the Innovation Hub count!

What’s waiting for you? 
✨ A full floor of exhibits, startups & cutting-edge tools 
☕ Breakfast Club + Happy Hour for networking 
💡 Opportunity to pitch your startup or idea to key decision-makers

Innovation tastes better when it’s shared! 

📅 See you at the EFM, February 12–18, 2026!

Tech that dares.⚡️ Creativity that inspires.💥

At the EFM Innovation Hub, creators and innovators move to the same beat, collaborate and shape the next wave of innovation!

🎥 Watch @mathivananr - our Head of Innovation- explain what makes this space so special and why you don’t want to miss it! #EFM2026

Hallo Berlin! 👩‍🎤

The stars aligned in so many mysterious ways to bring me to this amazing city and work for the largest public film festival in the world.

Bring this Desert baby a jacket if you’re here in February ❄️

#Berlinale #EFM # InnovationHub #EFMStartups

📸 @frank_schoepgens

Hallo Berlin! 👩‍🎤

The stars aligned in so many mysterious ways to bring me to this amazing city and work for the largest public film festival in the world.

Bring this Desert baby a jacket if you’re here in February ❄️

#Berlinale #EFM # InnovationHub #EFMStartups

📸 @frank_schoepgens

LA as always was kind and generous. Thank you @indianfilmfestival, especially the programming team, for creating such a warm place for filmmakers and audiences from the South-Asian diaspora to commune.

Grateful to have opened TENFA to such wonderful reviews at @asianmoviepulse and to great conversations with @alaka.sahani at the Indian Express.

#indigenousfilm #southasian

LA as always was kind and generous. Thank you @indianfilmfestival, especially the programming team, for creating such a warm place for filmmakers and audiences from the South-Asian diaspora to commune.

Grateful to have opened TENFA to such wonderful reviews at @asianmoviepulse and to great conversations with @alaka.sahani at the Indian Express.

#indigenousfilm #southasian

LA as always was kind and generous. Thank you @indianfilmfestival, especially the programming team, for creating such a warm place for filmmakers and audiences from the South-Asian diaspora to commune.

Grateful to have opened TENFA to such wonderful reviews at @asianmoviepulse and to great conversations with @alaka.sahani at the Indian Express.

#indigenousfilm #southasian

LA as always was kind and generous. Thank you @indianfilmfestival, especially the programming team, for creating such a warm place for filmmakers and audiences from the South-Asian diaspora to commune.

Grateful to have opened TENFA to such wonderful reviews at @asianmoviepulse and to great conversations with @alaka.sahani at the Indian Express.

#indigenousfilm #southasian

LA as always was kind and generous. Thank you @indianfilmfestival, especially the programming team, for creating such a warm place for filmmakers and audiences from the South-Asian diaspora to commune.

Grateful to have opened TENFA to such wonderful reviews at @asianmoviepulse and to great conversations with @alaka.sahani at the Indian Express.

#indigenousfilm #southasian

La séance de 1916 tamil cinema @1916tamilcinema 🌟

C’était jeudi 14 mai au Luminor à Paris @luminorhdv avec en visio depuis Chennai les protagonistes du documentaire AUTO QUEENS de Sraiyanti @sraiyanti, Mohana et Leela Rani, ainsi que le producteur Mathivanan Rajendran @mathivananr depuis Berlin, suivie de la projection de SENGADAL de Leena Manimekalai @leenamanimekalai

📸 Alicia Salvador Ivorra @aliciasalvadorivorra

La séance de 1916 tamil cinema @1916tamilcinema 🌟

C’était jeudi 14 mai au Luminor à Paris @luminorhdv avec en visio depuis Chennai les protagonistes du documentaire AUTO QUEENS de Sraiyanti @sraiyanti, Mohana et Leela Rani, ainsi que le producteur Mathivanan Rajendran @mathivananr depuis Berlin, suivie de la projection de SENGADAL de Leena Manimekalai @leenamanimekalai

📸 Alicia Salvador Ivorra @aliciasalvadorivorra

La séance de 1916 tamil cinema @1916tamilcinema 🌟

C’était jeudi 14 mai au Luminor à Paris @luminorhdv avec en visio depuis Chennai les protagonistes du documentaire AUTO QUEENS de Sraiyanti @sraiyanti, Mohana et Leela Rani, ainsi que le producteur Mathivanan Rajendran @mathivananr depuis Berlin, suivie de la projection de SENGADAL de Leena Manimekalai @leenamanimekalai

📸 Alicia Salvador Ivorra @aliciasalvadorivorra

La séance de 1916 tamil cinema @1916tamilcinema 🌟

C’était jeudi 14 mai au Luminor à Paris @luminorhdv avec en visio depuis Chennai les protagonistes du documentaire AUTO QUEENS de Sraiyanti @sraiyanti, Mohana et Leela Rani, ainsi que le producteur Mathivanan Rajendran @mathivananr depuis Berlin, suivie de la projection de SENGADAL de Leena Manimekalai @leenamanimekalai

📸 Alicia Salvador Ivorra @aliciasalvadorivorra

La séance de 1916 tamil cinema @1916tamilcinema 🌟

C’était jeudi 14 mai au Luminor à Paris @luminorhdv avec en visio depuis Chennai les protagonistes du documentaire AUTO QUEENS de Sraiyanti @sraiyanti, Mohana et Leela Rani, ainsi que le producteur Mathivanan Rajendran @mathivananr depuis Berlin, suivie de la projection de SENGADAL de Leena Manimekalai @leenamanimekalai

📸 Alicia Salvador Ivorra @aliciasalvadorivorra

La séance de 1916 tamil cinema @1916tamilcinema 🌟

C’était jeudi 14 mai au Luminor à Paris @luminorhdv avec en visio depuis Chennai les protagonistes du documentaire AUTO QUEENS de Sraiyanti @sraiyanti, Mohana et Leela Rani, ainsi que le producteur Mathivanan Rajendran @mathivananr depuis Berlin, suivie de la projection de SENGADAL de Leena Manimekalai @leenamanimekalai

📸 Alicia Salvador Ivorra @aliciasalvadorivorra

La séance de 1916 tamil cinema @1916tamilcinema 🌟

C’était jeudi 14 mai au Luminor à Paris @luminorhdv avec en visio depuis Chennai les protagonistes du documentaire AUTO QUEENS de Sraiyanti @sraiyanti, Mohana et Leela Rani, ainsi que le producteur Mathivanan Rajendran @mathivananr depuis Berlin, suivie de la projection de SENGADAL de Leena Manimekalai @leenamanimekalai

📸 Alicia Salvador Ivorra @aliciasalvadorivorra

Work it 💥
Tattoo by @as_tattooer
Studio @abetterway_tattoo

They weren’t lying about the streets on May Day 💥

They weren’t lying about the streets on May Day 💥

They weren’t lying about the streets on May Day 💥

They weren’t lying about the streets on May Day 💥

They weren’t lying about the streets on May Day 💥

They weren’t lying about the streets on May Day 💥

They weren’t lying about the streets on May Day 💥

They weren’t lying about the streets on May Day 💥

They weren’t lying about the streets on May Day 💥

2026 ☀️

#tnelection2026

Nihaarika Negi (@nihaarikan ) is an award-winning Kinnauri interdisciplinary artist/filmmaker and Berlinale Talents, supported by Sundance Institute + WIF, Film Independent and Venice Biennale Labs.

Asawari Jagushte (@asawarijagushte) and Varsha Panikar produce through @starhopperinc, India’s award-winning trans-led production house. Asawari was recently named one of GQ India’s Top 5 LGBTQIA+ Changemakers in 2025. Their films have screened at BFI Flare, Outfest LA, and Berlin.

Pramiti Negi is an independent research scholar, educator, and co-founder of @zed.tells, a community media platform based in Kinnaur, working to build a digital library of indigenous knowledge and an interactive space for storytelling traditions prevalent within communities across the Himalayas.

Mahesh (@mahesh_negi_ronseru) is a nature educator from Kinnaur, Himachal Pradesh, working closely with local and cross-cultural communities. His work focuses on documenting wildlife species of the region while fostering a deeper connection between people, culture, and the natural landscape. Through his initiatives, he creates spaces that encourage nature conservation, community engagement, and creative expression rooted in local traditions.

Mathivanan Rajendran (@mathivananr) and Ishan Hendre (@transhendrance) produce through Earthbound, at @storicultureworld. Earthbound is an ecosystem of transformative initiatives making impact through transmedia storytelling. Storiculture is a new media studio aligning purpose-driven capital with impactful storytelling to build cultural infrastructure for the future.

TENFA. World Premiere @indianfilmfestival

Nihaarika Negi (@nihaarikan ) is an award-winning Kinnauri interdisciplinary artist/filmmaker and Berlinale Talents, supported by Sundance Institute + WIF, Film Independent and Venice Biennale Labs.

Asawari Jagushte (@asawarijagushte) and Varsha Panikar produce through @starhopperinc, India’s award-winning trans-led production house. Asawari was recently named one of GQ India’s Top 5 LGBTQIA+ Changemakers in 2025. Their films have screened at BFI Flare, Outfest LA, and Berlin.

Pramiti Negi is an independent research scholar, educator, and co-founder of @zed.tells, a community media platform based in Kinnaur, working to build a digital library of indigenous knowledge and an interactive space for storytelling traditions prevalent within communities across the Himalayas.

Mahesh (@mahesh_negi_ronseru) is a nature educator from Kinnaur, Himachal Pradesh, working closely with local and cross-cultural communities. His work focuses on documenting wildlife species of the region while fostering a deeper connection between people, culture, and the natural landscape. Through his initiatives, he creates spaces that encourage nature conservation, community engagement, and creative expression rooted in local traditions.

Mathivanan Rajendran (@mathivananr) and Ishan Hendre (@transhendrance) produce through Earthbound, at @storicultureworld. Earthbound is an ecosystem of transformative initiatives making impact through transmedia storytelling. Storiculture is a new media studio aligning purpose-driven capital with impactful storytelling to build cultural infrastructure for the future.

TENFA. World Premiere @indianfilmfestival

Nihaarika Negi (@nihaarikan ) is an award-winning Kinnauri interdisciplinary artist/filmmaker and Berlinale Talents, supported by Sundance Institute + WIF, Film Independent and Venice Biennale Labs.

Asawari Jagushte (@asawarijagushte) and Varsha Panikar produce through @starhopperinc, India’s award-winning trans-led production house. Asawari was recently named one of GQ India’s Top 5 LGBTQIA+ Changemakers in 2025. Their films have screened at BFI Flare, Outfest LA, and Berlin.

Pramiti Negi is an independent research scholar, educator, and co-founder of @zed.tells, a community media platform based in Kinnaur, working to build a digital library of indigenous knowledge and an interactive space for storytelling traditions prevalent within communities across the Himalayas.

Mahesh (@mahesh_negi_ronseru) is a nature educator from Kinnaur, Himachal Pradesh, working closely with local and cross-cultural communities. His work focuses on documenting wildlife species of the region while fostering a deeper connection between people, culture, and the natural landscape. Through his initiatives, he creates spaces that encourage nature conservation, community engagement, and creative expression rooted in local traditions.

Mathivanan Rajendran (@mathivananr) and Ishan Hendre (@transhendrance) produce through Earthbound, at @storicultureworld. Earthbound is an ecosystem of transformative initiatives making impact through transmedia storytelling. Storiculture is a new media studio aligning purpose-driven capital with impactful storytelling to build cultural infrastructure for the future.

TENFA. World Premiere @indianfilmfestival

Nihaarika Negi (@nihaarikan ) is an award-winning Kinnauri interdisciplinary artist/filmmaker and Berlinale Talents, supported by Sundance Institute + WIF, Film Independent and Venice Biennale Labs.

Asawari Jagushte (@asawarijagushte) and Varsha Panikar produce through @starhopperinc, India’s award-winning trans-led production house. Asawari was recently named one of GQ India’s Top 5 LGBTQIA+ Changemakers in 2025. Their films have screened at BFI Flare, Outfest LA, and Berlin.

Pramiti Negi is an independent research scholar, educator, and co-founder of @zed.tells, a community media platform based in Kinnaur, working to build a digital library of indigenous knowledge and an interactive space for storytelling traditions prevalent within communities across the Himalayas.

Mahesh (@mahesh_negi_ronseru) is a nature educator from Kinnaur, Himachal Pradesh, working closely with local and cross-cultural communities. His work focuses on documenting wildlife species of the region while fostering a deeper connection between people, culture, and the natural landscape. Through his initiatives, he creates spaces that encourage nature conservation, community engagement, and creative expression rooted in local traditions.

Mathivanan Rajendran (@mathivananr) and Ishan Hendre (@transhendrance) produce through Earthbound, at @storicultureworld. Earthbound is an ecosystem of transformative initiatives making impact through transmedia storytelling. Storiculture is a new media studio aligning purpose-driven capital with impactful storytelling to build cultural infrastructure for the future.

TENFA. World Premiere @indianfilmfestival

Nihaarika Negi (@nihaarikan ) is an award-winning Kinnauri interdisciplinary artist/filmmaker and Berlinale Talents, supported by Sundance Institute + WIF, Film Independent and Venice Biennale Labs.

Asawari Jagushte (@asawarijagushte) and Varsha Panikar produce through @starhopperinc, India’s award-winning trans-led production house. Asawari was recently named one of GQ India’s Top 5 LGBTQIA+ Changemakers in 2025. Their films have screened at BFI Flare, Outfest LA, and Berlin.

Pramiti Negi is an independent research scholar, educator, and co-founder of @zed.tells, a community media platform based in Kinnaur, working to build a digital library of indigenous knowledge and an interactive space for storytelling traditions prevalent within communities across the Himalayas.

Mahesh (@mahesh_negi_ronseru) is a nature educator from Kinnaur, Himachal Pradesh, working closely with local and cross-cultural communities. His work focuses on documenting wildlife species of the region while fostering a deeper connection between people, culture, and the natural landscape. Through his initiatives, he creates spaces that encourage nature conservation, community engagement, and creative expression rooted in local traditions.

Mathivanan Rajendran (@mathivananr) and Ishan Hendre (@transhendrance) produce through Earthbound, at @storicultureworld. Earthbound is an ecosystem of transformative initiatives making impact through transmedia storytelling. Storiculture is a new media studio aligning purpose-driven capital with impactful storytelling to build cultural infrastructure for the future.

TENFA. World Premiere @indianfilmfestival

Nihaarika Negi (@nihaarikan ) is an award-winning Kinnauri interdisciplinary artist/filmmaker and Berlinale Talents, supported by Sundance Institute + WIF, Film Independent and Venice Biennale Labs.

Asawari Jagushte (@asawarijagushte) and Varsha Panikar produce through @starhopperinc, India’s award-winning trans-led production house. Asawari was recently named one of GQ India’s Top 5 LGBTQIA+ Changemakers in 2025. Their films have screened at BFI Flare, Outfest LA, and Berlin.

Pramiti Negi is an independent research scholar, educator, and co-founder of @zed.tells, a community media platform based in Kinnaur, working to build a digital library of indigenous knowledge and an interactive space for storytelling traditions prevalent within communities across the Himalayas.

Mahesh (@mahesh_negi_ronseru) is a nature educator from Kinnaur, Himachal Pradesh, working closely with local and cross-cultural communities. His work focuses on documenting wildlife species of the region while fostering a deeper connection between people, culture, and the natural landscape. Through his initiatives, he creates spaces that encourage nature conservation, community engagement, and creative expression rooted in local traditions.

Mathivanan Rajendran (@mathivananr) and Ishan Hendre (@transhendrance) produce through Earthbound, at @storicultureworld. Earthbound is an ecosystem of transformative initiatives making impact through transmedia storytelling. Storiculture is a new media studio aligning purpose-driven capital with impactful storytelling to build cultural infrastructure for the future.

TENFA. World Premiere @indianfilmfestival

Nihaarika Negi (@nihaarikan ) is an award-winning Kinnauri interdisciplinary artist/filmmaker and Berlinale Talents, supported by Sundance Institute + WIF, Film Independent and Venice Biennale Labs.

Asawari Jagushte (@asawarijagushte) and Varsha Panikar produce through @starhopperinc, India’s award-winning trans-led production house. Asawari was recently named one of GQ India’s Top 5 LGBTQIA+ Changemakers in 2025. Their films have screened at BFI Flare, Outfest LA, and Berlin.

Pramiti Negi is an independent research scholar, educator, and co-founder of @zed.tells, a community media platform based in Kinnaur, working to build a digital library of indigenous knowledge and an interactive space for storytelling traditions prevalent within communities across the Himalayas.

Mahesh (@mahesh_negi_ronseru) is a nature educator from Kinnaur, Himachal Pradesh, working closely with local and cross-cultural communities. His work focuses on documenting wildlife species of the region while fostering a deeper connection between people, culture, and the natural landscape. Through his initiatives, he creates spaces that encourage nature conservation, community engagement, and creative expression rooted in local traditions.

Mathivanan Rajendran (@mathivananr) and Ishan Hendre (@transhendrance) produce through Earthbound, at @storicultureworld. Earthbound is an ecosystem of transformative initiatives making impact through transmedia storytelling. Storiculture is a new media studio aligning purpose-driven capital with impactful storytelling to build cultural infrastructure for the future.

TENFA. World Premiere @indianfilmfestival

Nihaarika Negi (@nihaarikan ) is an award-winning Kinnauri interdisciplinary artist/filmmaker and Berlinale Talents, supported by Sundance Institute + WIF, Film Independent and Venice Biennale Labs.

Asawari Jagushte (@asawarijagushte) and Varsha Panikar produce through @starhopperinc, India’s award-winning trans-led production house. Asawari was recently named one of GQ India’s Top 5 LGBTQIA+ Changemakers in 2025. Their films have screened at BFI Flare, Outfest LA, and Berlin.

Pramiti Negi is an independent research scholar, educator, and co-founder of @zed.tells, a community media platform based in Kinnaur, working to build a digital library of indigenous knowledge and an interactive space for storytelling traditions prevalent within communities across the Himalayas.

Mahesh (@mahesh_negi_ronseru) is a nature educator from Kinnaur, Himachal Pradesh, working closely with local and cross-cultural communities. His work focuses on documenting wildlife species of the region while fostering a deeper connection between people, culture, and the natural landscape. Through his initiatives, he creates spaces that encourage nature conservation, community engagement, and creative expression rooted in local traditions.

Mathivanan Rajendran (@mathivananr) and Ishan Hendre (@transhendrance) produce through Earthbound, at @storicultureworld. Earthbound is an ecosystem of transformative initiatives making impact through transmedia storytelling. Storiculture is a new media studio aligning purpose-driven capital with impactful storytelling to build cultural infrastructure for the future.

TENFA. World Premiere @indianfilmfestival

🏆 Nominated for Best Director @aranya.sahay and Best Film @humansintheloop_film at the Critic’s Choice Awards 2026. Thank you @filmcriticsguild & @criticschoiceindia.

🏆 Nominated for Best Director @aranya.sahay and Best Film @humansintheloop_film at the Critic’s Choice Awards 2026. Thank you @filmcriticsguild & @criticschoiceindia.

🏆 Nominated for Best Director @aranya.sahay and Best Film @humansintheloop_film at the Critic’s Choice Awards 2026. Thank you @filmcriticsguild & @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”.

I meant the audiences who would watch and support the film.

In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together.

Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality.

Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way.

So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting.

Thank you @filmcriticsguild @criticschoiceindia.

it’s been a long road with Humans in the Loop.

from a single-theatre release… to sold-out shows across 10 cities — built through sheer, relentless pushing and more than 100+ community partners that took it city to city, room to room and across the world.

to now: #BestFilm and #BestDirector nominee at the Critics’ Choice Awards, sharing space with the biggest films, in the very same categories.

feels surreal. feels very earned.

so proud of this one 🤍

thank you @criticschoiceindia @filmcriticsguild

it’s been a long road with Humans in the Loop.

from a single-theatre release… to sold-out shows across 10 cities — built through sheer, relentless pushing and more than 100+ community partners that took it city to city, room to room and across the world.

to now: #BestFilm and #BestDirector nominee at the Critics’ Choice Awards, sharing space with the biggest films, in the very same categories.

feels surreal. feels very earned.

so proud of this one 🤍

thank you @criticschoiceindia @filmcriticsguild

it’s been a long road with Humans in the Loop.

from a single-theatre release… to sold-out shows across 10 cities — built through sheer, relentless pushing and more than 100+ community partners that took it city to city, room to room and across the world.

to now: #BestFilm and #BestDirector nominee at the Critics’ Choice Awards, sharing space with the biggest films, in the very same categories.

feels surreal. feels very earned.

so proud of this one 🤍

thank you @criticschoiceindia @filmcriticsguild

it’s been a long road with Humans in the Loop.

from a single-theatre release… to sold-out shows across 10 cities — built through sheer, relentless pushing and more than 100+ community partners that took it city to city, room to room and across the world.

to now: #BestFilm and #BestDirector nominee at the Critics’ Choice Awards, sharing space with the biggest films, in the very same categories.

feels surreal. feels very earned.

so proud of this one 🤍

thank you @criticschoiceindia @filmcriticsguild

it’s been a long road with Humans in the Loop.

from a single-theatre release… to sold-out shows across 10 cities — built through sheer, relentless pushing and more than 100+ community partners that took it city to city, room to room and across the world.

to now: #BestFilm and #BestDirector nominee at the Critics’ Choice Awards, sharing space with the biggest films, in the very same categories.

feels surreal. feels very earned.

so proud of this one 🤍

thank you @criticschoiceindia @filmcriticsguild

it’s been a long road with Humans in the Loop.

from a single-theatre release… to sold-out shows across 10 cities — built through sheer, relentless pushing and more than 100+ community partners that took it city to city, room to room and across the world.

to now: #BestFilm and #BestDirector nominee at the Critics’ Choice Awards, sharing space with the biggest films, in the very same categories.

feels surreal. feels very earned.

so proud of this one 🤍

thank you @criticschoiceindia @filmcriticsguild