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The journey with @coach continues with our 9th global campaign!

Gen Z is a generation of storytellers. They are flocking to book clubs and BookTok, making books the center of culture both on- and offline. In a short-form era, they are bringing long-form storytelling back. The new spring campaign celebrates the transformative power of storytelling, giving Gen Z a way to explore their many selves and connect with others. Because stories give us courage.

We had so much fun working on this campaign, which is also the first one created together with our friends at @forsmanbodenfors. The film was directed by @marcusibanez and produced by @newland.tv, featuring @ellefanning, @stormreid and @paigebueckers, and in partnership with @penguinrandomhouse.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Director: @marcusibanez
DOP: @packdrawn
Film Choreographer: @hollytblakey
Production: @newland.tv
Stylist: @olivierizzo
Music: @stringandtins
Composer: jeanmarcmusic

#CoachNY #CourageToBeReal

We’re happy to see the brand and design rework for our client @mamonde_official, made together with @fb.happy, resulted in a nomination in Sweden’s biggest creative award, Guldägget.

We led the refresh of Korean beauty brand Mamonde. Developing a new brand platform, which was then brought to life with a new brand and package design developed by Happy F&B. Now the rejuvenated brand has found its audience again and even launched internationally, hitting the shelves here in Sweden at the leading beauty store @lykosverige. The refresh won the hearts of skincare lovers in Korea and globally – and now it’s time to win the Golden Egg as well 🤞

Photo: Rasmus Brandin, F&B Studios

We’re happy to see the brand and design rework for our client @mamonde_official, made together with @fb.happy, resulted in a nomination in Sweden’s biggest creative award, Guldägget.

We led the refresh of Korean beauty brand Mamonde. Developing a new brand platform, which was then brought to life with a new brand and package design developed by Happy F&B. Now the rejuvenated brand has found its audience again and even launched internationally, hitting the shelves here in Sweden at the leading beauty store @lykosverige. The refresh won the hearts of skincare lovers in Korea and globally – and now it’s time to win the Golden Egg as well 🤞

Photo: Rasmus Brandin, F&B Studios

We’re happy to see the brand and design rework for our client @mamonde_official, made together with @fb.happy, resulted in a nomination in Sweden’s biggest creative award, Guldägget.

We led the refresh of Korean beauty brand Mamonde. Developing a new brand platform, which was then brought to life with a new brand and package design developed by Happy F&B. Now the rejuvenated brand has found its audience again and even launched internationally, hitting the shelves here in Sweden at the leading beauty store @lykosverige. The refresh won the hearts of skincare lovers in Korea and globally – and now it’s time to win the Golden Egg as well 🤞

Photo: Rasmus Brandin, F&B Studios

We’re happy to see the brand and design rework for our client @mamonde_official, made together with @fb.happy, resulted in a nomination in Sweden’s biggest creative award, Guldägget.

We led the refresh of Korean beauty brand Mamonde. Developing a new brand platform, which was then brought to life with a new brand and package design developed by Happy F&B. Now the rejuvenated brand has found its audience again and even launched internationally, hitting the shelves here in Sweden at the leading beauty store @lykosverige. The refresh won the hearts of skincare lovers in Korea and globally – and now it’s time to win the Golden Egg as well 🤞

Photo: Rasmus Brandin, F&B Studios

We’re happy to see the brand and design rework for our client @mamonde_official, made together with @fb.happy, resulted in a nomination in Sweden’s biggest creative award, Guldägget.

We led the refresh of Korean beauty brand Mamonde. Developing a new brand platform, which was then brought to life with a new brand and package design developed by Happy F&B. Now the rejuvenated brand has found its audience again and even launched internationally, hitting the shelves here in Sweden at the leading beauty store @lykosverige. The refresh won the hearts of skincare lovers in Korea and globally – and now it’s time to win the Golden Egg as well 🤞

Photo: Rasmus Brandin, F&B Studios

We’re happy to see the brand and design rework for our client @mamonde_official, made together with @fb.happy, resulted in a nomination in Sweden’s biggest creative award, Guldägget.

We led the refresh of Korean beauty brand Mamonde. Developing a new brand platform, which was then brought to life with a new brand and package design developed by Happy F&B. Now the rejuvenated brand has found its audience again and even launched internationally, hitting the shelves here in Sweden at the leading beauty store @lykosverige. The refresh won the hearts of skincare lovers in Korea and globally – and now it’s time to win the Golden Egg as well 🤞

Photo: Rasmus Brandin, F&B Studios

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

What stories inspire you? This spring, @coach champions stories that change us, move us, and bring us together. Featuring @ellefanning, @shanyichun.1223, @stormreid, @paigebueckers, @tiny.pretty.j and @lilasikuta. Our stories give us courage, and they become more powerful when more voices join in.

Like previous seasons, the amazing @elaine_constantine photographed the campaign key visuals.

@coach is also partnering with @penguinrandomhouse, and other partners across APAC, to release selected books as wearable, and readable, book charms. Now you can wear a story that inspires you.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Photographer: @elaine_constantine
Photography Movement Director: @paulsadot
Production: @industryart
Talent Agency: @housewithapool
Stylist: @olivierizzo / @samanthamcmillen_stylist / @jasonbolden / @thegriceisright / @fullofpetals / @keita_kyungtae
Hair: @justjenda / @mizzjazmeen / @haylesloganhair / @wenzhi1987 / @chunaram_hair / @ohji_xox
Makeup: @erinayanianmonroe / @paulyblanch / @kennethsohmakeup / @bbingxue / @haemin_commune / @mooondddddd
Manicurist: @chiara.ballisai / @emilyroselansley / @concept_j.sol / @mooondddddd

#CoachNY #CourageToBeReal #ExploreYourStory

We’re very exited to see that the @coach spring campaign “Explore Your Story” is generating remarkable momentum in China.

On Coach’s official RedNote (Xiaohongshu) account, the campaign film sparked an immediate wave of organic fan engagement, with fans sharing screenshots of their Coach purchases in the comment section to show support for global ambassador @shanyichun.1223.

But the energy didn’t stop online. Fans took to stores in person, posting photos of their in-store purchases and documenting Shan’s outdoor presence across China, from shop windows to billboards.

Yan Xiaoyu, author of The Experiential Life (one of the books that has been turned into a book charm), captured the spirit of it beautifully, reflecting on Shan’s unwavering dedication to music and her fearless approach to self-expression, and also quoting a lyric from her song Li Bai:

”With only 30,000 days, what’s there to lose by trying?”
”区区三万天，试试又能怎”

The author’s message about living earnestly and daring to try resonates naturally with the spirit of the campaign; celebrating self-expression and having courage to be real.

We’re very exited to see that the @coach spring campaign “Explore Your Story” is generating remarkable momentum in China.

On Coach’s official RedNote (Xiaohongshu) account, the campaign film sparked an immediate wave of organic fan engagement, with fans sharing screenshots of their Coach purchases in the comment section to show support for global ambassador @shanyichun.1223.

But the energy didn’t stop online. Fans took to stores in person, posting photos of their in-store purchases and documenting Shan’s outdoor presence across China, from shop windows to billboards.

Yan Xiaoyu, author of The Experiential Life (one of the books that has been turned into a book charm), captured the spirit of it beautifully, reflecting on Shan’s unwavering dedication to music and her fearless approach to self-expression, and also quoting a lyric from her song Li Bai:

”With only 30,000 days, what’s there to lose by trying?”
”区区三万天，试试又能怎”

The author’s message about living earnestly and daring to try resonates naturally with the spirit of the campaign; celebrating self-expression and having courage to be real.

We’re very exited to see that the @coach spring campaign “Explore Your Story” is generating remarkable momentum in China.

On Coach’s official RedNote (Xiaohongshu) account, the campaign film sparked an immediate wave of organic fan engagement, with fans sharing screenshots of their Coach purchases in the comment section to show support for global ambassador @shanyichun.1223.

But the energy didn’t stop online. Fans took to stores in person, posting photos of their in-store purchases and documenting Shan’s outdoor presence across China, from shop windows to billboards.

Yan Xiaoyu, author of The Experiential Life (one of the books that has been turned into a book charm), captured the spirit of it beautifully, reflecting on Shan’s unwavering dedication to music and her fearless approach to self-expression, and also quoting a lyric from her song Li Bai:

”With only 30,000 days, what’s there to lose by trying?”
”区区三万天，试试又能怎”

The author’s message about living earnestly and daring to try resonates naturally with the spirit of the campaign; celebrating self-expression and having courage to be real.

We’re very exited to see that the @coach spring campaign “Explore Your Story” is generating remarkable momentum in China.

On Coach’s official RedNote (Xiaohongshu) account, the campaign film sparked an immediate wave of organic fan engagement, with fans sharing screenshots of their Coach purchases in the comment section to show support for global ambassador @shanyichun.1223.

But the energy didn’t stop online. Fans took to stores in person, posting photos of their in-store purchases and documenting Shan’s outdoor presence across China, from shop windows to billboards.

Yan Xiaoyu, author of The Experiential Life (one of the books that has been turned into a book charm), captured the spirit of it beautifully, reflecting on Shan’s unwavering dedication to music and her fearless approach to self-expression, and also quoting a lyric from her song Li Bai:

”With only 30,000 days, what’s there to lose by trying?”
”区区三万天，试试又能怎”

The author’s message about living earnestly and daring to try resonates naturally with the spirit of the campaign; celebrating self-expression and having courage to be real.

We’re very exited to see that the @coach spring campaign “Explore Your Story” is generating remarkable momentum in China.

On Coach’s official RedNote (Xiaohongshu) account, the campaign film sparked an immediate wave of organic fan engagement, with fans sharing screenshots of their Coach purchases in the comment section to show support for global ambassador @shanyichun.1223.

But the energy didn’t stop online. Fans took to stores in person, posting photos of their in-store purchases and documenting Shan’s outdoor presence across China, from shop windows to billboards.

Yan Xiaoyu, author of The Experiential Life (one of the books that has been turned into a book charm), captured the spirit of it beautifully, reflecting on Shan’s unwavering dedication to music and her fearless approach to self-expression, and also quoting a lyric from her song Li Bai:

”With only 30,000 days, what’s there to lose by trying?”
”区区三万天，试试又能怎”

The author’s message about living earnestly and daring to try resonates naturally with the spirit of the campaign; celebrating self-expression and having courage to be real.

We’re very exited to see that the @coach spring campaign “Explore Your Story” is generating remarkable momentum in China.

On Coach’s official RedNote (Xiaohongshu) account, the campaign film sparked an immediate wave of organic fan engagement, with fans sharing screenshots of their Coach purchases in the comment section to show support for global ambassador @shanyichun.1223.

But the energy didn’t stop online. Fans took to stores in person, posting photos of their in-store purchases and documenting Shan’s outdoor presence across China, from shop windows to billboards.

Yan Xiaoyu, author of The Experiential Life (one of the books that has been turned into a book charm), captured the spirit of it beautifully, reflecting on Shan’s unwavering dedication to music and her fearless approach to self-expression, and also quoting a lyric from her song Li Bai:

”With only 30,000 days, what’s there to lose by trying?”
”区区三万天，试试又能怎”

The author’s message about living earnestly and daring to try resonates naturally with the spirit of the campaign; celebrating self-expression and having courage to be real.

We’re very exited to see that the @coach spring campaign “Explore Your Story” is generating remarkable momentum in China.

On Coach’s official RedNote (Xiaohongshu) account, the campaign film sparked an immediate wave of organic fan engagement, with fans sharing screenshots of their Coach purchases in the comment section to show support for global ambassador @shanyichun.1223.

But the energy didn’t stop online. Fans took to stores in person, posting photos of their in-store purchases and documenting Shan’s outdoor presence across China, from shop windows to billboards.

Yan Xiaoyu, author of The Experiential Life (one of the books that has been turned into a book charm), captured the spirit of it beautifully, reflecting on Shan’s unwavering dedication to music and her fearless approach to self-expression, and also quoting a lyric from her song Li Bai:

”With only 30,000 days, what’s there to lose by trying?”
”区区三万天，试试又能怎”

The author’s message about living earnestly and daring to try resonates naturally with the spirit of the campaign; celebrating self-expression and having courage to be real.

We’re very exited to see that the @coach spring campaign “Explore Your Story” is generating remarkable momentum in China.

On Coach’s official RedNote (Xiaohongshu) account, the campaign film sparked an immediate wave of organic fan engagement, with fans sharing screenshots of their Coach purchases in the comment section to show support for global ambassador @shanyichun.1223.

But the energy didn’t stop online. Fans took to stores in person, posting photos of their in-store purchases and documenting Shan’s outdoor presence across China, from shop windows to billboards.

Yan Xiaoyu, author of The Experiential Life (one of the books that has been turned into a book charm), captured the spirit of it beautifully, reflecting on Shan’s unwavering dedication to music and her fearless approach to self-expression, and also quoting a lyric from her song Li Bai:

”With only 30,000 days, what’s there to lose by trying?”
”区区三万天，试试又能怎”

The author’s message about living earnestly and daring to try resonates naturally with the spirit of the campaign; celebrating self-expression and having courage to be real.

We’re very exited to see that the @coach spring campaign “Explore Your Story” is generating remarkable momentum in China.

On Coach’s official RedNote (Xiaohongshu) account, the campaign film sparked an immediate wave of organic fan engagement, with fans sharing screenshots of their Coach purchases in the comment section to show support for global ambassador @shanyichun.1223.

But the energy didn’t stop online. Fans took to stores in person, posting photos of their in-store purchases and documenting Shan’s outdoor presence across China, from shop windows to billboards.

Yan Xiaoyu, author of The Experiential Life (one of the books that has been turned into a book charm), captured the spirit of it beautifully, reflecting on Shan’s unwavering dedication to music and her fearless approach to self-expression, and also quoting a lyric from her song Li Bai:

”With only 30,000 days, what’s there to lose by trying?”
”区区三万天，试试又能怎”

The author’s message about living earnestly and daring to try resonates naturally with the spirit of the campaign; celebrating self-expression and having courage to be real.

A book can be very powerful. It can inspire adventures, give comfort or just add a new perspective to life. In a time when Gen Z globally expresses a feeling of loneliness, we see how books build communities and connections. Some stories encourage, others inspire. To us, all stories are worth celebrating.

In the APAC campaign film we see Chinese singer @shanyichun.1223, Korean artist @tiny.pretty.j (@i_dle_official), and Japanese singer-songwriter @lilasikuta imagine new possibilities through the power of storytelling.

Created in collaboration with our friends at @forsmanbodenfors, directed by @marcusibanez and produced by @newland.tv.

Creative Strategy: @mandailoop
Creative Agency: @forsmanbodenfors
Director: @marcusibanez
DOP: @packdrawn
Film Choreographer: @chae_1on
Production: @newland.tv
Stylist: @olivierizzo
Music: @stringandtins
Composer: jeanmarcmusic

#CoachNY #CourageToBeReal

融合自成一派 ——这是一次关于融合多元文化、表达真实自我的倡议。在我们近期参与的项目中，@coach 携手亚洲最具代表性的街头品牌 @CLOT 展开特别联名。该系列以 @CLOT 的文化语境重新解读 @coach 的经典设计，当街头潮流美学遇上精湛工艺，在碰撞中致敬不同文化背景，同时延续了 “Courage to Be Real” 所强调的真实与自我。

影片邀请了多位来自中国的说唱音乐人、舞者及潮流创作者共同出镜，包括唱作歌手 @superyamy、舞者杨文韬与张灿，以及潮流创作者碳酸和逵三。由 Adam Liu 执导，并由 @marcelagency 的优秀团队倾力打造。

这一项目也与 Mandai Loop 的创作理念高度契合。作为一家横跨不同文化背景的品牌策略机构，我们始终在多元语境中工作与思考——诞生于新加坡，立足于瑞典，与全球品牌持续对话！

Wear the cultures that shape us – this is a call to merge influences and create an expressive style. Our latest campaign for @coach is a special collaboration with one of Asia’s most influential streetwear brands, @CLOT. The collection reimagines timeless Coach classics through the eyes of @CLOT, honoring different cultural heritages and the Courage to Be Real. Merge your worlds.

The film feature a cast of Chinese rappers, dancers and influencers: @superyamy, @tan__suan, Yang Wentao & Zhang Can, and Kuisan. Directed by Adam Liu and created by the amazing team at @marcelagency.

This campaign really resonates with @mandailoop as an agency, as we dive into different cultures and merge worlds on a daily basis – born in Singapore, based in Sweden and working with global clients!

Creative Strategy: @mandailoop
Advertising Agency: @marcelagency
Director: @ashitaka_adam
Photographer: @kenngan
Choreographer: @xiaoyi__liu
Stylist: @yuanyileee
Production: @quad_productions
Post production: @masscorp_
Music: @prodigiousfrance
Composer:@abrahaam.music
Sound design: @prodigiousfrance

#CourageToBeReal #CoachNY #CoachxCLOT
#CLOT #融合自成一派

Introducing our fall campaign for Kate Spade – Spark Something Beautiful.

”At its heart, this campaign is about how showing up for each other can transform even the simplest moments into something extraordinary.”
– Kaisy Mae O’Reilly, Chief Marketing Officer & SVP, Head of NA Marketing at Kate Spade.

Huge thanks to @katespadeny for a close collaboration, and to @marcelagency for your creative work. The film is directed by @julienvallee, produced by @wanda_productions and features the incredible cast of @icespice, @charlidamelio, @laufey and @reignjudge.

Creative Strategy: @mandailoop
Creative Agency: @marcelagency
Social Agency: @vaynermedia
Director: @julienvallee
Photographer: @arnold_daniel
Choreographer: @markballas
Stylist: @leithclark / @timothyluke_ / @carleesue & @annabelleebentley
Production House: @wanda_productions
Post Production House: @chemistry_film
Music: Amy McKnight – Rise Up Let’s Go

#KateSpadeNY

During 2023, we helped Korean beauty brand @mamonde_official refresh themselves. With a new brand platform developed by us and a new design by @fb.happy, they won the hearts of skincare lovers in Korea.

This weekend marks Mamonde’s next milestone as they enter Europe by launching their products at Swedens largest beauty retailer @lykosverige.

We’re so proud to have played a part in the journey of this amazing brand and the talented team behind it. Looking forward to what comes next!

During 2023, we helped Korean beauty brand @mamonde_official refresh themselves. With a new brand platform developed by us and a new design by @fb.happy, they won the hearts of skincare lovers in Korea.

This weekend marks Mamonde’s next milestone as they enter Europe by launching their products at Swedens largest beauty retailer @lykosverige.

We’re so proud to have played a part in the journey of this amazing brand and the talented team behind it. Looking forward to what comes next!

During 2023, we helped Korean beauty brand @mamonde_official refresh themselves. With a new brand platform developed by us and a new design by @fb.happy, they won the hearts of skincare lovers in Korea.

This weekend marks Mamonde’s next milestone as they enter Europe by launching their products at Swedens largest beauty retailer @lykosverige.

We’re so proud to have played a part in the journey of this amazing brand and the talented team behind it. Looking forward to what comes next!

During 2023, we helped Korean beauty brand @mamonde_official refresh themselves. With a new brand platform developed by us and a new design by @fb.happy, they won the hearts of skincare lovers in Korea.

This weekend marks Mamonde’s next milestone as they enter Europe by launching their products at Swedens largest beauty retailer @lykosverige.

We’re so proud to have played a part in the journey of this amazing brand and the talented team behind it. Looking forward to what comes next!

During 2023, we helped Korean beauty brand @mamonde_official refresh themselves. With a new brand platform developed by us and a new design by @fb.happy, they won the hearts of skincare lovers in Korea.

This weekend marks Mamonde’s next milestone as they enter Europe by launching their products at Swedens largest beauty retailer @lykosverige.

We’re so proud to have played a part in the journey of this amazing brand and the talented team behind it. Looking forward to what comes next!

During 2023, we helped Korean beauty brand @mamonde_official refresh themselves. With a new brand platform developed by us and a new design by @fb.happy, they won the hearts of skincare lovers in Korea.

This weekend marks Mamonde’s next milestone as they enter Europe by launching their products at Swedens largest beauty retailer @lykosverige.

We’re so proud to have played a part in the journey of this amazing brand and the talented team behind it. Looking forward to what comes next!

During 2023, we helped Korean beauty brand @mamonde_official refresh themselves. With a new brand platform developed by us and a new design by @fb.happy, they won the hearts of skincare lovers in Korea.

This weekend marks Mamonde’s next milestone as they enter Europe by launching their products at Swedens largest beauty retailer @lykosverige.

We’re so proud to have played a part in the journey of this amazing brand and the talented team behind it. Looking forward to what comes next!

During 2023, we helped Korean beauty brand @mamonde_official refresh themselves. With a new brand platform developed by us and a new design by @fb.happy, they won the hearts of skincare lovers in Korea.

This weekend marks Mamonde’s next milestone as they enter Europe by launching their products at Swedens largest beauty retailer @lykosverige.

We’re so proud to have played a part in the journey of this amazing brand and the talented team behind it. Looking forward to what comes next!

During 2023, we helped Korean beauty brand @mamonde_official refresh themselves. With a new brand platform developed by us and a new design by @fb.happy, they won the hearts of skincare lovers in Korea.

This weekend marks Mamonde’s next milestone as they enter Europe by launching their products at Swedens largest beauty retailer @lykosverige.

We’re so proud to have played a part in the journey of this amazing brand and the talented team behind it. Looking forward to what comes next!

During 2023, we helped Korean beauty brand @mamonde_official refresh themselves. With a new brand platform developed by us and a new design by @fb.happy, they won the hearts of skincare lovers in Korea.

This weekend marks Mamonde’s next milestone as they enter Europe by launching their products at Swedens largest beauty retailer @lykosverige.

We’re so proud to have played a part in the journey of this amazing brand and the talented team behind it. Looking forward to what comes next!

There’s a Tabby for every expression.

See @tiny.pretty.j (from @i_dle_official) and @lilasikuta in the new campaign for @coach South Korea and Japan – created by @ape_cc, directed by @teiturardal and photographed by @elaine_constantine.

Creative Strategy: @mandailoop
Creative Agency: @ape_cc
Director & DOP: @teiturardal
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite / @industryart
Post Production: @artpostlondon
Stylist: @olivierizzo / @fullofpetals / @keita_kyungtae
Music: Explosions by Coco Morier / In Bloom by Lilas Ikuta
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

There’s a Tabby for every expression.

See @tiny.pretty.j (from @i_dle_official) and @lilasikuta in the new campaign for @coach South Korea and Japan – created by @ape_cc, directed by @teiturardal and photographed by @elaine_constantine.

Creative Strategy: @mandailoop
Creative Agency: @ape_cc
Director & DOP: @teiturardal
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite / @industryart
Post Production: @artpostlondon
Stylist: @olivierizzo / @fullofpetals / @keita_kyungtae
Music: Explosions by Coco Morier / In Bloom by Lilas Ikuta
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

There’s a Tabby for every expression.

See @tiny.pretty.j (from @i_dle_official) and @lilasikuta in the new campaign for @coach South Korea and Japan – created by @ape_cc, directed by @teiturardal and photographed by @elaine_constantine.

Creative Strategy: @mandailoop
Creative Agency: @ape_cc
Director & DOP: @teiturardal
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite / @industryart
Post Production: @artpostlondon
Stylist: @olivierizzo / @fullofpetals / @keita_kyungtae
Music: Explosions by Coco Morier / In Bloom by Lilas Ikuta
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

There’s a Tabby for every expression.

See @tiny.pretty.j (from @i_dle_official) and @lilasikuta in the new campaign for @coach South Korea and Japan – created by @ape_cc, directed by @teiturardal and photographed by @elaine_constantine.

Creative Strategy: @mandailoop
Creative Agency: @ape_cc
Director & DOP: @teiturardal
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite / @industryart
Post Production: @artpostlondon
Stylist: @olivierizzo / @fullofpetals / @keita_kyungtae
Music: Explosions by Coco Morier / In Bloom by Lilas Ikuta
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

There’s a Tabby for every expression.

See @tiny.pretty.j (from @i_dle_official) and @lilasikuta in the new campaign for @coach South Korea and Japan – created by @ape_cc, directed by @teiturardal and photographed by @elaine_constantine.

Creative Strategy: @mandailoop
Creative Agency: @ape_cc
Director & DOP: @teiturardal
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite / @industryart
Post Production: @artpostlondon
Stylist: @olivierizzo / @fullofpetals / @keita_kyungtae
Music: Explosions by Coco Morier / In Bloom by Lilas Ikuta
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

There’s a Tabby for every expression.

See @tiny.pretty.j (from @i_dle_official) and @lilasikuta in the new campaign for @coach South Korea and Japan – created by @ape_cc, directed by @teiturardal and photographed by @elaine_constantine.

Creative Strategy: @mandailoop
Creative Agency: @ape_cc
Director & DOP: @teiturardal
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite / @industryart
Post Production: @artpostlondon
Stylist: @olivierizzo / @fullofpetals / @keita_kyungtae
Music: Explosions by Coco Morier / In Bloom by Lilas Ikuta
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

There’s a Tabby for every expression.

See @tiny.pretty.j (from @i_dle_official) and @lilasikuta in the new campaign for @coach South Korea and Japan – created by @ape_cc, directed by @teiturardal and photographed by @elaine_constantine.

Creative Strategy: @mandailoop
Creative Agency: @ape_cc
Director & DOP: @teiturardal
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite / @industryart
Post Production: @artpostlondon
Stylist: @olivierizzo / @fullofpetals / @keita_kyungtae
Music: Explosions by Coco Morier / In Bloom by Lilas Ikuta
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

There’s a Tabby for every expression.

See @tiny.pretty.j (from @i_dle_official) and @lilasikuta in the new campaign for @coach South Korea and Japan – created by @ape_cc, directed by @teiturardal and photographed by @elaine_constantine.

Creative Strategy: @mandailoop
Creative Agency: @ape_cc
Director & DOP: @teiturardal
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite / @industryart
Post Production: @artpostlondon
Stylist: @olivierizzo / @fullofpetals / @keita_kyungtae
Music: Explosions by Coco Morier / In Bloom by Lilas Ikuta
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

There’s a Tabby for every expression.

See @tiny.pretty.j (from @i_dle_official) and @lilasikuta in the new campaign for @coach South Korea and Japan – created by @ape_cc, directed by @teiturardal and photographed by @elaine_constantine.

Creative Strategy: @mandailoop
Creative Agency: @ape_cc
Director & DOP: @teiturardal
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite / @industryart
Post Production: @artpostlondon
Stylist: @olivierizzo / @fullofpetals / @keita_kyungtae
Music: Explosions by Coco Morier / In Bloom by Lilas Ikuta
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

There’s a Tabby for every expression.

See @tiny.pretty.j (from @i_dle_official) and @lilasikuta in the new campaign for @coach South Korea and Japan – created by @ape_cc, directed by @teiturardal and photographed by @elaine_constantine.

Creative Strategy: @mandailoop
Creative Agency: @ape_cc
Director & DOP: @teiturardal
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite / @industryart
Post Production: @artpostlondon
Stylist: @olivierizzo / @fullofpetals / @keita_kyungtae
Music: Explosions by Coco Morier / In Bloom by Lilas Ikuta
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

Are you braver today than you were as a child? With our latest campaign for @coach, we want you to rediscover the courage of your younger self.

Shot by the amazing @elaine_constantine and created by the great team @ape__cc.

Creative Strategy: @mandailoop
Creative Agency: @ape__cc
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite
Stylist: @olivierizzo / @samanthamcmillen_stylist
Hair: @justjenda
Makeup: @erinayanianmonroe
Manicurist: @kimmiekyees
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

Are you braver today than you were as a child? With our latest campaign for @coach, we want you to rediscover the courage of your younger self.

Shot by the amazing @elaine_constantine and created by the great team @ape__cc.

Creative Strategy: @mandailoop
Creative Agency: @ape__cc
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite
Stylist: @olivierizzo / @samanthamcmillen_stylist
Hair: @justjenda
Makeup: @erinayanianmonroe
Manicurist: @kimmiekyees
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

Are you braver today than you were as a child? With our latest campaign for @coach, we want you to rediscover the courage of your younger self.

Shot by the amazing @elaine_constantine and created by the great team @ape__cc.

Creative Strategy: @mandailoop
Creative Agency: @ape__cc
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite
Stylist: @olivierizzo / @samanthamcmillen_stylist
Hair: @justjenda
Makeup: @erinayanianmonroe
Manicurist: @kimmiekyees
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

Are you braver today than you were as a child? With our latest campaign for @coach, we want you to rediscover the courage of your younger self.

Shot by the amazing @elaine_constantine and created by the great team @ape__cc.

Creative Strategy: @mandailoop
Creative Agency: @ape__cc
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite
Stylist: @olivierizzo / @samanthamcmillen_stylist
Hair: @justjenda
Makeup: @erinayanianmonroe
Manicurist: @kimmiekyees
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

Are you braver today than you were as a child? With our latest campaign for @coach, we want you to rediscover the courage of your younger self.

Shot by the amazing @elaine_constantine and created by the great team @ape__cc.

Creative Strategy: @mandailoop
Creative Agency: @ape__cc
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite
Stylist: @olivierizzo / @samanthamcmillen_stylist
Hair: @justjenda
Makeup: @erinayanianmonroe
Manicurist: @kimmiekyees
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

Are you braver today than you were as a child? With our latest campaign for @coach, we want you to rediscover the courage of your younger self.

Shot by the amazing @elaine_constantine and created by the great team @ape__cc.

Creative Strategy: @mandailoop
Creative Agency: @ape__cc
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite
Stylist: @olivierizzo / @samanthamcmillen_stylist
Hair: @justjenda
Makeup: @erinayanianmonroe
Manicurist: @kimmiekyees
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

Are you braver today than you were as a child? With our latest campaign for @coach, we want you to rediscover the courage of your younger self.

Shot by the amazing @elaine_constantine and created by the great team @ape__cc.

Creative Strategy: @mandailoop
Creative Agency: @ape__cc
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite
Stylist: @olivierizzo / @samanthamcmillen_stylist
Hair: @justjenda
Makeup: @erinayanianmonroe
Manicurist: @kimmiekyees
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

Are you braver today than you were as a child? With our latest campaign for @coach, we want you to rediscover the courage of your younger self.

Shot by the amazing @elaine_constantine and created by the great team @ape__cc.

Creative Strategy: @mandailoop
Creative Agency: @ape__cc
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite
Stylist: @olivierizzo / @samanthamcmillen_stylist
Hair: @justjenda
Makeup: @erinayanianmonroe
Manicurist: @kimmiekyees
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

Are you braver today than you were as a child? With our latest campaign for @coach, we want you to rediscover the courage of your younger self.

Shot by the amazing @elaine_constantine and created by the great team @ape__cc.

Creative Strategy: @mandailoop
Creative Agency: @ape__cc
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite
Stylist: @olivierizzo / @samanthamcmillen_stylist
Hair: @justjenda
Makeup: @erinayanianmonroe
Manicurist: @kimmiekyees
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

Are you braver today than you were as a child? With our latest campaign for @coach, we want you to rediscover the courage of your younger self.

Shot by the amazing @elaine_constantine and created by the great team @ape__cc.

Creative Strategy: @mandailoop
Creative Agency: @ape__cc
Photographer: @elaine_constantine
Movement Director: @paulsadot
Production: @smugglersite
Stylist: @olivierizzo / @samanthamcmillen_stylist
Hair: @justjenda
Makeup: @erinayanianmonroe
Manicurist: @kimmiekyees
Talent Agency: @housewithapool

#CourageToBeReal #CoachNY

As kids, we leap into the unknown without thinking twice. Somewhere along the way, fear teaches us to hold back. With the fall campaign for @coach we want to inspire people to explore the world with the fearless mindset of a child.

Thank you @coach for your continued partnership, and thank you @ape__cc for another creative collaboration. The film is directed by @jovan_todorovic, produced by @smugglersite and stars the amazing @ellefanning.

Creative Strategy: @mandailoop
Creative Agency: @ape__cc
Director: @jovan_todorovic
DOP: @steveannisdop
Movement Director: @paulsadot
Production: @smugglersite
Stylist: @olivierizzo / @samanthamcmillen_stylist
Talent Agency: @housewithapool
Music: Félix Lajkó - Citerás · @lajkofelixofficial

#CourageToBeReal #CoachNY

Not just for walking. The @coach Soho sneaker is made to embrace the many expressions of your life – @audreynuna, @satou_sabally, @ft.gioo, @haad.0 and @tonibreidinger show us how.

Creative Strategy: @mandailoop
Creative Agency: @marcelagency
Photographer: @chrismaggio
Print Post Production: @Janvier_lab
Talent Agency: @housewithapool

#CoachNY #CourageToBeReal #SohoSneaker #NotJustForWalking

Not just for walking. The @coach Soho sneaker is made to embrace the many expressions of your life – @audreynuna, @satou_sabally, @ft.gioo, @haad.0 and @tonibreidinger show us how.

Creative Strategy: @mandailoop
Creative Agency: @marcelagency
Photographer: @chrismaggio
Print Post Production: @Janvier_lab
Talent Agency: @housewithapool

#CoachNY #CourageToBeReal #SohoSneaker #NotJustForWalking

Not just for walking. The @coach Soho sneaker is made to embrace the many expressions of your life – @audreynuna, @satou_sabally, @ft.gioo, @haad.0 and @tonibreidinger show us how.

Creative Strategy: @mandailoop
Creative Agency: @marcelagency
Photographer: @chrismaggio
Print Post Production: @Janvier_lab
Talent Agency: @housewithapool

#CoachNY #CourageToBeReal #SohoSneaker #NotJustForWalking

Not just for walking. The @coach Soho sneaker is made to embrace the many expressions of your life – @audreynuna, @satou_sabally, @ft.gioo, @haad.0 and @tonibreidinger show us how.

Creative Strategy: @mandailoop
Creative Agency: @marcelagency
Photographer: @chrismaggio
Print Post Production: @Janvier_lab
Talent Agency: @housewithapool

#CoachNY #CourageToBeReal #SohoSneaker #NotJustForWalking

Not just for walking. The @coach Soho sneaker is made to embrace the many expressions of your life – @audreynuna, @satou_sabally, @ft.gioo, @haad.0 and @tonibreidinger show us how.

Creative Strategy: @mandailoop
Creative Agency: @marcelagency
Photographer: @chrismaggio
Print Post Production: @Janvier_lab
Talent Agency: @housewithapool

#CoachNY #CourageToBeReal #SohoSneaker #NotJustForWalking