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Guess what ⁉️

@mumbaiindians just made Dental Tests MANDATORY for the entire squad. Why? Because Dental Health impacts On-field performance. 🦷

Curious?

Here’s the science: Germs in your mouth can enter the bloodstream, triggering inflammation that can compromise muscle recovery and agility. That’s why the MI Paltan’s choice is Colgate Total.
Our patented formula is 3X more effective* at fighting germ build-up preventing dental problems before they even start.

Our best toothpaste, for the very best.

Get ready! This season is going to be a TOTAL game-changer! 🏏

For more details, scan the QR code!

*Plaque reduction vs. non - antigerm fluoride toothpaste after 3 months continue use

#ColgateTotal #Peakperformance #MumbaiIndians #MIpaltan

Two icons reveal their beauty secret!
Not for skin, but for your smile.

It’s Purple!
Colgate Visible White Purple: the makeup for teeth @kritisanon and @abhisheksharma_4 swear by.
Purple colour-corrects yellow for a whiter smile!

#Colgate #ColgateVisibleWhitePurple #Beauty #AbhishekSharma #KritiSanon

Thought my brother was playing a prank when he gifted me a toothpaste for summer... but honestly? It’s pure genius. 🙌 The Colgate MaxFresh Blue has these crazy cooling crystals and UltraFreeze tech that actually hits different perfect for this heat. My new official summer favorite. 🧊🔥

(Beat the heat, summer essential, summer vibes, stay fresh, maximum freshness, MaxFresh, Wake up with MaxFresh)
#ad

Do a Summer Reset with me to see what’s in this season and what’s out!

A highlight would be switching my regular toothpaste with @colgatein MaxFresh Blue with peppermint ice flavor!

It has hundreds of cooling crystals and Ultrafreeze Tech, making it my favorite summer toothpaste! Have you used this one?

#ad

(Beat the heat, summer essential, summer vibes, stay fresh, maximum freshness, MaxFresh, Wake up with MaxFresh)

Summer essentials, summer, summer vibes, Colgate, Colgate toothpaste. Summer hacks, hacks

The wedding season is a marathon of 4K cameras and constant close-ups. We’ve hidden the non-negotiables in this grid, but one item is the ultimate “beauty secret.”

Just like concealers hide dark circles, you need “makeup for your smile.”

Somewhere in this puzzle is the color that colour-corrects yellow tones for a whiter, spotlight-ready smile!

Can you find all the bridal must-haves?
Comment all the words you find below! 🔍👇

#wedding #purple #colgate #colgatevisiblewhitepurple

2026 brides, this is your sign to try the ultimate beauty hack!💜✨
Purple cancels yellow tones for a whiter, brighter smile.
Tag your bride-to-be bestie who needs to add Colgate Visible White Purple to her bridal prep checklist!

#wedding #colgate #colgatevisiblewhitepurple #bridal #bride

A mother’s love has a way of living on.

A new chapter of #EveryColgateSmileHasAStory honours a son who grew up without knowing his mother, only to realise he carried a part of her with him all along.

This is the story of Prateik Smita Patil and the precious inheritance his iconic mother passed down to him.

For 90 years now, Colgate is proud to be part of journeys like his, protecting the things that matter most.

[Prateik Smita Patil, Colgate India, Mother’s Day, Colgate Smile, Smita Patil, Inheritance, Legacy, Protection]

#Mothersday #Colgate #EveryColgateSmileHasAStory

Before hitting the nets, the @mumbaiindians squad sat down with our Dental experts to make sure their oral health is in top shape. Because taking care of the details off the pitch is the first step to giving it your all on it!

#ColgateTotal #Peakperformance #MumbaiIndians #MIpaltan

What do teeth have to do with performance? Turns out, more than you think. From inflammation to recovery, oral health can quietly impact how the body performs. And now, even elite teams are paying attention. The Mumbai Indians, in partnership with Colgate Total, are bringing this into focus, making dental health a part of performance training through P.L.O.T.

Because sometimes, the smallest details make the biggest difference.

In Partnership with Colgate Total

#OralHealth #PeakPerformance #ScienceOfPrevention

The outfit: 10/10. The mood: 10/10. Only task? Make the smile match the vibe! ✨While you’re busy making memories, let the power of Purple correct yellow tones for an instant whiter smile!

#wedding #purple #Colgate #colgatevisiblewhitepurple

Every bride dreams of those over-the-top wedding reactions from family and friends💫
Don’t miss them by avoiding these 3 mistakes and let the appreciation walk down the aisle with you.

Shoutout to Colgate Visible White Purple, my go-to beauty hack for a whiter smile that enhanced my wedding look! ✨

(Colgate, ColgateVisibleWhitePurple, Beauty, Purpletoothpaste, Whiterteeth, Brightersmile, Beautytip, beautyhack, Teethwhitening, Colortheory)

What's in: cooling, refreshing toothpaste
What's out: basic toothpaste in summer ❌

Colgate Max Fresh Blue is officially in because in summer, the cooling freshness shouldn't just be minty, it should be max, and the ultrafreeze tech + hundreds of cooling crystals ensure you get 10x cooling. 💙❄️

This is officially my summer toothpaste.❄️🥶

🎥@saikkkatt

(Beattheheat, Summer Essentials, SummerVibes, StayFresh, MaximumFreshness, MaxFresh, WakeUpWithMaxFresh)