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allcapsyeah

Ben Wright

Founder & Creative Director @prettysoon_
Also ➡️ @wearmakegood @823 @hopesdreamsclub @lawsonflatschessclub
📍KL Sofie&Arlo&Grace

835
posts
5.3K
followers
1.8K
following

P–S® 2025 💫


61
6
4 months ago


Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago


Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago


Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago

Anotha one ☝️

Hard to capture in 20 slides but this will have to do.
Looking forward to 2026 ❤️ 💫


90
8
4 months ago


LISTEN NOW: EP33 with Ben Wright On Creative Identity, Pressure, and Rebuilding Confidence

What if confidence isn’t something you reach once, but something you remake every time life shifts beneath your feet?

@prettysoon_’s founder and creative director, Ben Wright / @allcapsyeah, works at the intersection of brand, culture, and sport. From early years in Perth’s tight creative community to New York’s intensity and pressure, Ben shaped his voice through collaborations with brands and people like @nike, @puma, @underarmour and @asaprocky.

His story moves through ambition, leadership, and the emotional cost of caring deeply about your work. Ben speaks about chasing validation, raising a young family while running a studio, and the process of learning to trust his instincts again. He shares how doubt shaped his best work, why creative identity is never fixed, and why process matters more than perfection.

In this episode, we talk about honesty in leadership, the psychology of performance, rebuilding ambition, and the quiet discipline behind a long creative career. A conversation for anyone navigating pressure, reinvention, and the invisible work behind growth.

LISTEN NOW: Link in bio
www.dontwaste-i.com

#DontWasteI #DontWasteYourTime #DWICapsules #FixWhatsBrokenProtectWhatMatters #BenWright #PrettySoon #DesignCulture #CreativeDirection #CommunicationPerformance #Leadership #Identity #Podcast


162
21
5 months ago

Happy 15th with my love @sofiewright


101
4
8 months ago

Happy 15th with my love @sofiewright


101
4
8 months ago

Another @underarmour campaign by the @prettysoon_ team 🥶🔥

Shot in Chicago with the fam @cinemaverytaste


80
2
11 months ago

Another @underarmour campaign by the @prettysoon_ team 🥶🔥

Shot in Chicago with the fam @cinemaverytaste


80
2
11 months ago

Another @underarmour campaign by the @prettysoon_ team 🥶🔥

Shot in Chicago with the fam @cinemaverytaste


80
2
11 months ago

Another @underarmour campaign by the @prettysoon_ team 🥶🔥

Shot in Chicago with the fam @cinemaverytaste


80
2
11 months ago

Another @underarmour campaign by the @prettysoon_ team 🥶🔥

Shot in Chicago with the fam @cinemaverytaste


80
2
11 months ago

Another @underarmour campaign by the @prettysoon_ team 🥶🔥

Shot in Chicago with the fam @cinemaverytaste


80
2
11 months ago

Another @underarmour campaign by the @prettysoon_ team 🥶🔥

Shot in Chicago with the fam @cinemaverytaste


80
2
11 months ago

Another @underarmour campaign by the @prettysoon_ team 🥶🔥

Shot in Chicago with the fam @cinemaverytaste


80
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
2
11 months ago

Hi how r u


72
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11 months ago

Hi how r u


72
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11 months ago

Hi how r u


72
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11 months ago

Hi how r u


72
2
11 months ago

One for the books!


40
1
1 years ago

(Wear The Shoes)[Feed The Worms]
A new vision of classic footwear is just around the corner @wearmakegood

#circularity #sustainablefashion #materialinnovation #footwear


183
3
1 years ago

P–S® R&D - NEW PROJECTS LOADING 🏎️💨🐈‍⬛📺🏁🔜


291
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1 years ago

A walk thru Pudu


53
1 years ago

A walk thru Pudu


53
1 years ago

A walk thru Pudu


53
1 years ago

A walk thru Pudu


53
1 years ago

A walk thru Pudu


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1 years ago

A walk thru Pudu


53
1 years ago

A walk thru Pudu


53
1 years ago

A walk thru Pudu


53
1 years ago

A walk thru Pudu


53
1 years ago

A walk thru Pudu


53
1 years ago

A walk thru Pudu


53
1 years ago

A walk thru Pudu


53
1 years ago

One month down in KL


60
1 years ago

P–S® has been fully remote for a while now, but for the first time our creative team is anywhere but Australia.

We’re currently in London, Kuala Lumpur, Tokyo and Seoul — if you’re up for some Teh tarik, 団子, 붕어빵, or perhaps a cheeky pasty, let us know!


539
14
1 years ago


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