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True crime has never been more popular, with nearly half of us Brits consuming it daily. But as the genre grows, so does the risk that missing people become content: stories shaped for clicks, views and ratings, rather than the lived reality of the families left behind.

In the UK, someone is reported missing every 90 seconds. To challenge this and confront our collective appetite, Rachel Stubbings has directed this powerful film in partnership with BBH and exec’d by Sharon Horgan.

A huge thank you to everyone who brought this to life. We hope it sparks a shift in how we consume stories of human tragedy and encourages a more thoughtful, human perspective.

Starring: Paterson Joseph, Rosie Cavaliero, Alistair Green, Luke McQueen, Anna Crilly, Freddie Meredith, and Nimisha Odedra

Client: @missingpeople.uk
Head of Marketing: Victoria Zabci
Head of Communications: Kate Graham
Communications manager: Chantal Korcz
Family Support Specialist: Belen Pavani-Sattin

Agency: @bbhlondon
ECD: Felipe Serradourada Guimarães
Senior Creatives:Jack Gravatt and Till Dittmers 
Associate Creative Directors: Ash Hamilton and Sara Sutherland
Senior Account Director: Izzy Hooper
Chief Production Officer / Film Producer: Stephen Ledger-Lomas
Assistant Producer: Sarah Cooper

Merman
Partner / EP: Siobhan Murphy, Spencer Dodd
Executive Producer: @sharonhorgan
Director: @littlestubhub
Merman Producer: Alicia Farren
Director of Photography: @lil.wontons
1st Ad: @littleprecious

Editor: @rebecca_luff
Edit: @workeditorial
Post-production: @blackkitestudios
Colourist: George Kyriacou
VFX Lead:Emily Govinden
Snr Post Producer: Thomas Cole
Sound Company: @750mph
Sound Design: Sam Ashwell and Mike Bovill
Mix: Sam Ashwell

BTS Photographer: Jeff Moore

Hailed by Richard Curtis as the director behind “one of the greatest British films of all time”, The Ballad of Wallace Island filmmaker James Griffiths joins Merman!

Following a brilliant creative relationship on Bad Sisters 2, this felt like the natural next step. Fresh off the success of his BAFTA nominated feature, we’re incredibly excited to see James bring his signature humour, warmth and storytelling to the world of commercials.

#newsigning #jamesgriffiths #director

Amandaland S2 Trail 🎬

She came, she saw, she gentrified ✨

New #Amandaland out now on #iPlayer and tonight on BBC One at 9pm!!!!

Life after Motherland. Downsizing, facing the horror of modern teens - not even an alpha mum can do it alone. And then there’s her mother... Starring Lucy Punch and Joanna Lumley.

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Monday to Sunday, Parris Goebel, Lady Gaga x Doechii turn a dance floor into a Runway for Devil Wears Prada 2 #RUNWAY

Gird your loins! On the (high) heels of the Devil Wears Prada 2 release, Dime Davis and Google find the perfect dress for the gala.

We’re excited to launch Pitch Your Story in partnership with @ladbible - an open brief celebrating the communities, characters and moments that make the UK unique.

Together with @mermanbranded and @raceequalityfoundation, we’re inviting the next generation of creatives and filmmakers to submit an idea for a social-first short film exploring what it means to call the UK home in 2026.

This initiative builds on the Young Arrows' mission to open doors, remove barriers and creating opportunities for stories that don’t always get told - with the winning idea brought to life with up to £15,000 in production support and mentorship from LADBible's Creative team, plus post production provided by @okaystudio and sound production by @runamok_studios.

If you’re an aspiring creative, filmmaker or early in your career - we want to hear from you!

🔗 Download the entry pack & submit your pitch via link in bio.

Deadline for entries: Midnight, Monday 11th May 2026

Huge thank you to the wonderful Rachel Stubbings, who directed our ‘Based on a True Story’ campaign film.

She discusses what this experience was like for her as a director, and how the film shines a light on the way we interact with true crime in the media.

Watch the full film and learn how you can add your voice via the ‘Based on a true story’ link in our bio.

We’re over the moon that our @womens_aid film ‘Monster Who Came For Tea’ won GOLD last night at @britisharrows in the Animation category 🥳.

This project was months in the making, made possible by an incredible group of people for such an important cause. We couldn’t be prouder to be a part of it! 🏆

We’re over the moon that our @womens_aid film ‘Monster Who Came For Tea’ won GOLD last night at @britisharrows in the Animation category 🥳.

This project was months in the making, made possible by an incredible group of people for such an important cause. We couldn’t be prouder to be a part of it! 🏆

Will Clark collaborates with the brilliantly sharp Roisin Conaty in these snappy little spots for Monzo & Channel 4 💰

Will Clark collaborates with the brilliantly sharp Roisin Conaty in these snappy little spots for Monzo & Channel 4 💰

Are you as excited as we are?! Dearbhla Walsh helms the highly anticipated ‘Margo’s Got Money Troubles’ for AppleTV+. Premiering in April, the series features an all-star cast and follows the tumultuous story of Margo Millet, a pregnant college student who turns to OnlyFans when strapped for cash 💰🤰

Lust can make you do crazy things. Watch the new trailer for VLADIMIR, a new limited series starring Rachel Weisz and Leo Woodall about a passionate but reckless professor whose world begins to unravel as she finds herself dangerously fixated on her magnetic new colleague. Coming to Netflix on March 5.